Brenden McDonnell

*Position Eliminated due to COVID-19 Pandemic • Led Soul’s team of brand interaction at 8 events with booth activations, giveaways, new customer outreach, sales, and success tracking • Mobilized company Sprinter Van to utilize grass roots marketing opportunities of vast scales from small retreats and retailer relations to large product expo’s • Signed a top-ranked professional volleyball athlete and was a key person-of-contact for Soul’s influencers • Assisted the Social Media team in maximizing engagement and impressions for the strongest conversion rates

• Assisted Production Manager and Amazon Studio staff with event management • Escorted athletes to post-match interviews in the media booth • Communicated with the production team about athlete and studio reporter’s whereabouts to keep consistent flow for the live television stream

• Executed fun and interactive initiatives like Crack-the-Can, Ruby de Toro that involve the can in everyday student activities • Ensured an active and positive image of the through event support at Hack AZ, e-Sports nights, philanthropy events, sporting tournaments, Finals Week sales support, and more • Created a unique campus marketing plan to include Red Bull in as many positive and beneficial situations as existed with key opinion leaders alongside on campus • Assisted the Eller African American Honorary, e-Sports, Greek life, Eller Make-a-Difference Day, and business clubs just to name a few in helping achieve their goals

• Supported area managers in attaining their attendance goals through interpreting income reports and reevaluating approaches to impact a greater number of students • Filmed, created, and edited 3 promotional videos and dozens of photos following a visit by the San Diego Mayor, CEO of Jack-in-the-Box and a recap video of the years professional “JA Days” to share with our investors, stakeholders, and attendants • Taught financial literacy to more than 300 elementary school students through in-class instructional days over the course of two months