Brendan Michell

I successfully led the Klaviyo implementation project, achieving significant milestones in customer engagement and revenue generation. • Coordinated with stakeholders to ensure a smooth transition from Bluecore to Klaviyo, addressing key deadlines and processes. • Successfully transitioned over one millions subscribers while also optimizing customer segmentation for reduced churn and increased ingagement. • Updated existing email automations, including welcome, winback, and abandonment flows, resulting in improved conversion rates and overall customer lifetime value. • Implemented A/B testing strategies for email optimization, driving continuous performance improvements.

At University Book Store, I spearheaded initiatives to enhance e-commerce performance, focusing on site design and customer attraction. I successfully implemented email strategies that resulted in a 520% revenue increase year-over-year and transitioned our email platform to Klaviyo for improved functionality. My efforts in social media optimization and paid media campaigns significantly boosted our online presence and sales.

I played a pivotal role in elevating Summit Sports Companies' brand presence through targeted marketing initiatives. • Planned and executed marketing campaigns that resulted in a 25% increase in site traffic and engagement. • Cultivated strategic partnerships with major brands, leading to mutually beneficial marketing programs across various platforms. • Managed and optimized affiliate marketing relationships, contributing to a 15% revenue growth.