Bike

Fashion

Snow

Surf

Design Assistant 

Administration & Clerical

Southern California native, artist and laborer. 

Buyer

Direct point of contact for customer’s purchasing/returning orders placed directly on T.U.K. 's main and outlet websites. Aide in processing marketplace orders/returns/replying to customer messages. Marketplaces managed include Amazon, Google, Overstock, Walmart, and Ebay. Replied to customer inquiries via Gorgias-Shopify being linked.  A2000, used to create sales orders, view available inventory, create RMA’s & Invoice. Shipstation used for domestic shipping and returning(UPS/USPS). Acsendia used for international shipments. Warehouse onsite. CREEPERS!

E-comm support/return tech (holiday hire)

Domestic flight-suit and uniform manufacturer. Oversaw and was on the line for each sales order being correctly created, cut, sewn, quality controlled and fulfilled. Fast paced assembly-line environment. 

Pattern Maker

Between Market and G St., on 9th Ave. Bustling bridal atelier. Fit, pin, rip, sew, press-repeat. Strong relationship building setting. Clean and correct crafting is everything. Mentored by Sandra Dorsey.

Tailor 

Help merchandise brand new store with corporate team, Carmel Valley location. 

Team Lead 

Under the direction of a sales manager and creative director, managed 300 domestic wholesale accounts. Wholesale/Resale at this time was rapidly changing from brick-and-mortar to everything Amazon. 

Dead are the decades of trade-shows and travel - for now.

Scheduling, cold-calling, outside sales, event management, sales minded!  



Sales Rep

Visual merchandiser

Buyer for busy Philadelphia re-sale store. 

Co-Founder / CEO

Freelance Senior Graphic Designer / Art Director / Illustrator / Photographer

Senior Designer

General Manager | Regional Sales Manager | Strategic Sales Growth

Product Designer/Product Manager/Product Development/Account Director

Head of Design, Product Development and Licensing

The Return of Investing in Action Sports panel conversation revolved around the importance of long-term brand building and the value of storytelling in marketing. Our panelists emphasized the need for brands to invest in their brand equity over time, rather than focusing solely on short-term results. They highlighted the significance of authentic partnerships and the power of integrating brands into the X Games experience in a meaningful way. Watch the full panel video <iframe width="100%" height="320" src="https://www.youtube.com/embed/tlNCPSE8MjQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen ></iframe> The panel included speakers from various backgrounds, including Peter Adderton, founder of Boost Mobile and MobileX Global; Ryan Dickerson, CMO of SONIC Drive-In; Shaun Neff, founder of Neff Headwear and X Games owner, and Eric Burge, VP of Publicis Sport &amp; Entertainment with Ashley Robbins, VP of X Games as moderator. The speakers discuss the importance of long-term partnerships, brand building, and authentic storytelling in the ever-evolving landscape of sports marketing.

Retail Revolution The industry heavyweights panel included Jamie Starr, the Head of Brand Marketing at Backcountry, Brian Garofalow, the CEO of Skullcandy , and Damon Way, Co-founder of DC Shoes and currently the CEO of Fact, and moderated by Shaun Neff, dived into the evolution of retail and brand building in the modern era, exploring the challenges and opportunities faced by businesses in today's fast-paced market. * Watch the full panel video at https://youtu.be/PpxOBJdapUo Damon Way, with his extensive experience in the industry, shared valuable insights on the changing landscape of retail from the 90s to the present day. He highlighted the shift from a linear market to a fragmented one, emphasizing the importance of adapting to new channels and influencers. Brian Garofalow brought a CEO's perspective, discussing the need for brands to stand for something beyond just selling products. He emphasized the importance of authenticity and community-building in today's market, where consumers are looking for meaningful connections with brands. Jamie Starr added a unique perspective from Backcountry's experience as a pure-play e-commerce business in the outdoor industry. He emphasized the significance of creating emotional connections with consumers and the value of physical retail stores in building community and welcoming new participants into the outdoor space. The panelists also touched on the challenges of staying relevant in a rapidly changing market, the impact of generational differences on consumer behavior, and the importance of innovation and differentiation in brand building. Damon Way's punk rock approach to brand building stood out as a refreshing take on staying true to one's vision amidst industry trends. They concluded by reflecting on the shifting dynamics of the retail industry, focusing on consumer demand and the need for brands to continuously evolve to meet changing preferences. The panelists' diverse perspectives and experiences provided valuable insights for businesses navigating the complexities of the modern retail landscape. QUOTES "I think the title of this panel should be Retail Reckoning versus the Retail Revolution." - Damon Way "I think the crux for brands and for retailers these days is to identify the right strategy to reach those cohorts of consumer, depending on what they're trying to accomplish." - Jamie Starr "If we're doing well with our brands, that means we're creating consumer demand. So now where do we go show up at retail? Anywhere the consumer wants." - Brian Garofalow "Brands&nbsp;is&nbsp;Storytelling" - Shaun Neff

Retail Revolution Panel with Industry Leaders

Selema Masekela spoke with two remarkable individuals, Pam Zam, and Lucy Block. The conversation centered around the creation and mission of the 43 Institute, a foundation established in memory of the late Ken Block, a beloved and pivotal figure in the action sports community, who tragically died last year. •&nbsp;Watch the full video at https://youtu.be/9VKh9rnvTog <a href="https://www.linkedin.com/in/pamzam/" rel="noopener noreferrer" target="_blank" style="color: var(--color-text-link-visited); background-color: var(--artdeco-reset-link-background-color-transparent);">Pam Zam Zamoscianyk</a>, the executive director of the 43 Institute, and Lucy Block, Ken's wife, a professional rally car driver and president of Block House Racing, shared their personal connections to Ken Block and the inspiration behind starting the institute. They highlighted Ken's impact on empowering others, his philanthropic efforts, and his dedication to promoting action sports. The discussion touched on the 43 Institute's core values, focusing on mentorship, skills development, mental and physical health, and providing opportunities for youth in action sports. Pam and Lucy emphasized the importance of continuing Ken's legacy of giving back and supporting the next generation of athletes. They discussed the challenges of starting a nonprofit organization and the vision for the 43 Institute in the future. They expressed their desire for the institute to become a household name known for empowering individuals and creating opportunities for growth within the industry. The panel concluded with a heartfelt moment. Selema surprised Pam and Lucy with a generous donation of $4,300 from X Games to support the 43 Institute. The audience applauded Pam and Lucy's dedication and passion in carrying forward Ken Block's legacy through their impactful work. Overall, this was a touching tribute to Ken Block and a testament to the power of community, mentorship, and giving back in the action sports industry. Pam and Lucy's commitment to empowering others and fostering growth within the industry left a lasting impression on all who attended the event. Filmed at X Games Forum, powered by Group Y

Ken Block and 43 Institute

CreativityFlow Speaker Series -- Where Design + Art Meet Commerce -- Dates: Sept 11, Oct 2, Nov 6 &amp; Dec 4, 2024. Location: Rivian South Coast Theater - Laguna Beach, CA&nbsp;<a target="_blank" rel="noreferrer" href="https://creativityflow.co/">Info / Tickets </a> Ignite your mind and spark inspiration at the <a target="_blank" rel="noreferrer" href="https://creativityflow.co/">CreativityFlow</a> speaker series, where we celebrate the visionaries who are revolutionizing the realms of art, commerce, creativity, and innovation. Held in the heart of Laguna Beach, CA at <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.vDHzfNjfakrbQQ0MukVvhSBzubyM02jWtwQC9_H1HXAkLDOlseYOLT4K6GBu1KR3T_Z6zsouE6AjdoI36L1Cw0awpGJIQjzh2LGtscoOq1FtN4ccXRCz-ZgoWUrS3Dr0Pt-5cGjK7bzPorNVCPRKrRlrycDXUpCEfrsQAQRV9w1xNCaROAuqgC-u61q7wAZ6YldZQETcQdJl9nLZyEc2KI6pa_QSQVAaS7CAcZSfzuF3uK5REHIfLidM_xn7eXBTK_5jQbL8HvMemUPt64zcHA/48v/qVnYrmIZTrqIhiyT1PejRQ/h13/h001.HBsR8A50hPSec6rW4tdBszamQIyjQBXtsNntF3Q5nx8">Rivian South Coast Theater</a> — renowned for its vibrant art community — this event promises to be a unique convergence of ideas and inspiration. A collaboration between <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcMdSfz_0eUfItMpkmxHNfKGnjHw55kc2_Maz1TC2AcwClQQiCBpFmS8I8ENpd1NbDOdbXKr5Mu4wHUsLQEhT__jmUMRQtfvMcxugDmheXP7vciy5GmM9NDDr3LIxNXccei8lZvR83PVaEc2PN6mgi8XtSEh40dv1eeUt43ZJdueI1nKGq8oK_Pm32JMEWAY7nDzbq_QCRHyILSWuWFv1rRAkQ-ZDNyqjSXUtftvGnH8ezr1n8WnFjpHDtNV_-G701w/48v/qVnYrmIZTrqIhiyT1PejRQ/h14/h001.UB36ViXXklnwK1laNGWxHF2t4yK0Mz0th7FYWVvNijM">Laguna College of Art + Design (LCAD)</a> and Group Y, our distinguished speakers from diverse industries, including gaming, fashion, branding, fine art, culture, automotive, consumer goods, and action sports, will share their journeys and insights. SEPTEMBER 11• <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzo5F-8_-AVqCi_kWRQukSzP5qMAGOMQltyScVKFzdU1VRssIkdlB2DVLmw4Tm6YbAB6jilIsziVyNVkhZBRW83-HfuFBRuy8AyAFxKXtv_LdEMOvD2YYhC7BEnkM4j4EwJlGcGYuX1pbZWt0JutR6BQ8yzEN5_PRiSVP9W80XMFPyXd5r3Gun7LC9xcQw3Z2O2JK3R8L8E9Xok64n0FqWUzz37BKzJoWcQU68Nwr2Xr_5tKZxOgxOmUeKPSmtMINB933nkluVp_QR3oyWzd_mI-/48v/qVnYrmIZTrqIhiyT1PejRQ/h16/h001.O-hKHejBjMJ1SBU774xxwc69R4aSenuu6mLrrgpabbE">ThankYouX</a>, a renowned painter known for his geometric forms and digital blockchain-based artwork featured in top galleries and auction houses. OCTOBER 2• <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzqOIEgSK7CxRmPhtkVPodpuXinHsXfawd9Te3GQ-nGrrk02I7Jul9N-VG6zH7rnMaLJiLpNykTDtKV5flsb9thrDASUFrPe0PTueDzmZsEHsKOIABjwBbeysloS9VgAkMWCoD2QgQPH8Y1IHsBysTazoduUJaTAGjAf9kJt6k0oukZSeVTI1iTFyJ4yhPcGDFo2swB9w1aGvBo57DPNsyztbM6wihU3ELpvbaq9Ci1Zw7u6F-sxFMQcewhQCYYObczUEk80f_-dGrXMqNzEzJAE/48v/qVnYrmIZTrqIhiyT1PejRQ/h18/h001.MnUnr9hLJekPmoZjhn6bIJNJURp834BQCDpFIVqOTas">Nate Morley</a>, Founder of Works Collective, has developed brand identities for major global events like the FIFA World Cup, LA28 Olympics, and iconic lifestyle brands. • <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzqjexWi9rbAZMUSA7BZqwT2-Qp_AWebju3egyekPjkHDo55xdvmHbAhx5U3gvQgWwp6dQ60K43_0MjEQSfCoNliXSlrSAFCTznjL9Jc_WkU_Lqloe7-motO_DoSykj-G1IQ6HBMlRgF8nPpJZK0Y6PLWU9JVc86_4zCUtw8NMmYcNtoG903NNgUwuHWcCkm8sfUrqJ9hyccmtVMurZMaqlzBdfdK6BQjnVTBy8c44Y4oj1V30GEfRzP_keAtYhpVwcsiFl-WKA7tW_Sm3VLqsNl/48v/qVnYrmIZTrqIhiyT1PejRQ/h19/h001.tLx4c_uZtrx4rhK1HtjNii4AH1LTZhOD1EtSQ7uYDsM">Roger Gastman</a>, Founder of Beyond The Streets, a renowned curator and historian, has played a pivotal role in elevating graffiti and street art as significant contemporary art forms. NOVEMBER 6• <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzomWFDQ3qDKDSwc6H-Agt7bCf-kJg6bKWk0Y2NxrjSkbRcqcIQJqO_UGajCb976ZqSUuren4xq2bBbX_yrzQrelP7ZQ6IwjCaKsiRj73r77h5UbsJ6hxYlUEs4wQ74eXFpxdE4pS71aSdT5eoPUiL03riF8YLd-lXaCTJaAA4gVxttHdTr2msfR-C1X1SGnNxmyobU1QI9MvZQCrtuS41PqieCO9aKkLlO28Dm24IJ0PF53Fcmnq0TLyagI1M3p_dOjntEKn9WMrIuMkOXwJJBq/48v/qVnYrmIZTrqIhiyT1PejRQ/h21/h001.7MS68XIKuz3N5xI06v2tZATbygg7_-0kiqjSETluGGs">Nikki Scoggins</a>, VP of Creative Marketing at Blizzard Entertainment, has a passion for transforming ideas into impactful content for global gaming franchises. • <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzpFfHdesJv5I2VcKCIo1chrEUXKI8pRfa_YaR-kVcwXcYo_Wylxyo1Sk5rBorBuroLBWUJBvZA9ZLtM1GvqpEndT_8Z9y5uPgtF-yI4p7wG3iLf5Vb9zNJ7RunAZtYwK5KlCcIzNhaZyNic9Ix24zdkc5kEL3lChwXaH2R4n2GjeBWwha5O18ClIKMTPUHO0ZDSIdPRdOjjsevYe_7z4Xkb6FxHPhqaG57KlFGrUB7mhw_C6q6yonYwXc9yNLN5znhnTOwhizjdL08FrvIUykC6/48v/qVnYrmIZTrqIhiyT1PejRQ/h22/h001.xuQAzTvDkti6JnaGxiyUl8JWshf5A6DxJKciEhBKIDQ">Brian Takumi</a>, VP of Brand Soul + Creative at Oakley, is driving brand vision and innovation through storytelling to shape its future while honoring its rich legacy. DECEMBER 4• <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzreuUBBVc1QrnTko68bxHBYzrPPuB9c-PzdtCtp4vURwWu2V62JfuzgGz03x2kB22vfngySpye028UFJKyr5sj-jJfdpVAY9CuNTr2E_uK7xvpBA5mpfIxCuef_bZqdGq3W2i2PqbA-uQCRmEOTmaxHzdvoFXNZK9NwcmfF84tIsdjqM3QOsFMHhebrSkPDaEMTQ9rDeJpL4iNZXNirBgEvHfKsKPcF_gzeQmwZ9oB8nAKXbXHOMJgL2FaWYopl1Ppq3pHmaQrHHHvyFrveZ_d4/48v/qVnYrmIZTrqIhiyT1PejRQ/h24/h001.IkjvG2c9oH_8AjkeWDjofz3ZuWYlqbtxUYz0l8K-pjE">Denise Cherry</a>, VP of Experience Design at Rivian, leads a team that shapes every aspect of the customer journey, from brand building to product experience. • <a target="_blank" rel="noreferrer" href="https://link.mail.beehiiv.com/ss/c/u001.Cts9C-ieyrgMVR3BvmbGcOuShk13L_oBh_kPPLTslzqahWA1l2pDmEsG3msuFjL2HFrM_ZtY3Wubkdmk8F5a7z2Jv-fjcqfz_qgYamZuVJ7-5DcfRohvEK1tDUsE9kIZ0fd2dtehCzXkiwnAwvQ2rnreZpKsKQ9SQCaMsvUQPfLNVGXhzCAqI3QstymYRVTOSlG3du1x06DBL1lBAe5vh_4wXxzY4uUba9zwRUh1UDATBxeXRvH0w1ELTUpaPZJprrxOEdeVmk2cO-aVMcu5v_xVI4HxZ8d2lVZoYszTRY2Uc7k2Tco5qhsGhBR0frr0/48v/qVnYrmIZTrqIhiyT1PejRQ/h25/h001.91vwlMnZxWRy_ssY9Ksl5gcr9-FmBRQsx7lvHRJMadM">Andy Pearson</a>, VP of Creative at Liquid Death, drives the bold creative vision for one of the fastest-growing non-alc beverage brands, advancing its mission to promote health and sustainability through viral content and experiential events. Event and Series Tickets Are On Sale Today! <a target="_blank" rel="noreferrer" href="https://creativityflow.co/">https://creativityflow.co/</a>

Meet our CreativityFlow speakers:&nbsp;Andy Pearson is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands. As part of Liquid Death&#39;s evil mission to make the world healthier and more sustainable, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut. * Hear him speak on Dec 4th in Laguna Beach CA. Tickets on sale at CreativityFlow.co &nbsp;--&gt; Use promo code MALAKYE for exclusive tickets powered by Group Y and Laguna College of Art and Design (LCAD)

Crewing Coordinator

Rena Accetta

Assistant Category Manager

Emilie Beck

Creative Operations Coordinator / IP Rights Manager

Danielle Bossert

Design Assistant

Ella Bunce

Marketing Coordinator

Jon Buzdar

Import Logistics Coordinator

Dave Chitjian

Sales Coordinator 

Christopher Foote

Fabric & Sourcing Coordinator 

Marcos Gonzalez

Marketing Assistant

Sascha Hauser

Assistant Sales and Marketing Director 

Lauren Heit

Shipping Coordinator

Johnathon Henley

Sales Operations Coordinator, Specialty/Canada

Dani Hobson

Design Assistant Intern

Keiji Ishida

Assistant Buyer - Men's Apparel

Teren MacDonald

Assistant Designer (Soft Goods)

Fernanda Marchant

John Muehl

Product coordinator 

Autumn Neill

eCommerce Coordinator

Elliott Rebuck

Freelance Program Coordinator

Christina Reed Wachspress

Linda Stamps

Sales Coordinator

Chelsea Tano

Logistics Coordinator 

Philip Todd

Assistant Store Manager

Tyler Vandora

Sales Operations Coordinator 

Austin Vorwith

Joe Wilkinson

Production Coordinator

Evelyn Wise

Assistant Marketer

Erick young

Brenda Rubio is a Design Assistant at Bob Haro Design in Cardiff By The Sea, CA.

Brenda Rubio — Design Assistant at Bob Haro Design

Brenda Rubio — Design Assistant at Bob Haro Design

Brenda Rubio

Skills

Interests

Industries

Activity