Brandon Spiegel

Artist/ Designer · Brandon Spiegel

Santa Ana, CA

In My Own Words

For the past 20 years, I’ve immersed myself in both physical and digital creative development across mixed media. This extensive experience has led to senior roles in design and creative direction within marketing and product development for global and boutique brands. I’ve developed expertise across the entire lifecycle—from ideation through fulfillment—serving DTC, specialty, and mass distribution channels.

By integrating P&L management and merchandising strategies into creative direction and production workflows, I’ve optimized sales calendars to save both time and resources. This structured approach has consistently improved bottom-funnel revenue, cash flow, and go-to-market (GTM) timelines. The balance of creative vision with operational efficiency—gained through hands-on experience—enables me to lead and contribute effectively to high-performing creative teams and deliver best-in-class project execution.

Over the years, I’ve cultivated strong relationships across the retail landscape, working directly with most major national retailers. I bring a deep understanding of retail logistics, compliance requirements, and seasonal planning, allowing me to cohesively launch and scale brands both online and in-store. I’ve led brand segmentation strategies that preserve authenticity while leveraging key accounts for exclusive partnerships and limited-edition products. Working closely with buyers and factories, I manage the full process from ideation to delivery, ensuring both product quality and on-time execution. Leading strategic marketing initiatives and account-specific activations that drive brand sell-through and long-term growth. This includes managing paid social campaigns, influencer seeding programs, and broader efforts to grow brand visibility beyond endemic audiences.

Creatively, I remain deeply involved in the details and take pride in leading by example. Having firsthand knowledge of the work, I’m able to support and manage teams with empathy and clarity. While I’ve led creative teams for over a decade, I continue to contribute directly—providing artwork, sketches, and creative input on final concepts across both marketing and apparel programs. I work closely with designers throughout the process to ensure not only creative excellence, but also cost efficiency and scalability. Through clear presentation and effective communication, I ensure that design teams, clients, customers, and executive stakeholders all have a shared understanding of project goals—from initial concept to final delivery.

Work Experience

Artist/ Designer

Brandon Spiegel

2006 – Present

Lead Design, Creative, Marketing, Merchandising, and Sales Direction for brands, bands, retailers, agencies, and production companies.

Collaborated with global brands developing footwear, apparel, and accessories using personal Artwork (IP).

Painted Murals at Universities, Brand Headquarters, Events, Storefronts, and Pop-Up spaces.

Developed Strategic Marketing Campaigns for DTC, and account based growth.

Built Private Label Brands with specialty partners

Produced Tour Merchandise for touring artists, and event activations.

Lead Sales Direction across specialty, mid-tier, mass, and club retail channels.

Design / Sales Director

Jerry Leigh of California

2021 – 2025

Lead Design, Creative, Merchandising, and Sales Direction across specialty, mid-tier, mass, and club retail channels.

Managed multiple branded product lines from ideation, technical design, sales, marketing and production through delivery.

Strategically direct and prioritize design team initiatives in alignment with the sales calendar and financial goals.

Oversee the technical design, production and approval process, ensuring all deliverables meet vendor compliance standards and are delivered on time.

Drive business development, including acquisition of new brands and licensing opportunities.

Brand Partnerships and Collaborations

Manage key national accounts for Men's categories, handling both sales strategy and account relationships.

Oversee financial management, including full P&L ownership, forecasting, and long-term planning.

Successfully generated +30% in incremental revenue through branded sales initiatives.

Negotiated and secured two national brand licenses, expanding the company's portfolio and market reach.

Creative Director

Jerry Leigh of California

2018 – 2021

Lead Design, Creative, Merchandising, and Sales Direction across specialty, mid-tier, mass, and club retail channels.

Managed multiple branded product lines from ideation, technical design, sales, marketing and production through delivery.

Strategically direct and prioritize design team initiatives in alignment with the sales calendar and financial goals.

Oversee the technical design, production and approval process, ensuring all deliverables meet vendor compliance standards and are delivered on time.

Drive business development, including acquisition of new brands and licensing opportunities.

Brand Partnerships and Collaborations

Manage key national accounts for Men's categories, handling both sales strategy and account relationships.

Art Director

3 Point Distribution

2017 – 2019

Lead Design, Art, Marketing, Merchandising, and Sales Direction for independent brands and labels, ensuring brand quality and standards.

Developed Tech packs, Managed Production, Sales Support, and Warehouse Delivery for key national retail accounts.

Graphic Design, Layout, Web Design, for all incidental branded design needs.

Generated +$5M in incremental revenue.

Design Director

Active Ride Shop

2016 – 2018

Lead Design and Direction for ARS vertical branded products

Lead Retail and Merchandising Strategy cultivating strong relationships with existing brands and vendors.

Developed Marketing Partnerships to enhance brand authenticity and presence.

Built Wholesale Strategy for endemic branded placement at specialty retail channels.

Lead Incubation Strategy introducing a fresh mix of brands, fostering emerging trends and youth creators.

Senior Designer Apparel & Merchandising

Asphalt Yacht Club

2015 – 2016

Cut and Sew Design & Assistant Direction Management / Development of Mainline Artwork and Techpaks Mainline Printable Design & Assistant direction Management / Development of Printable Artwork and Techpaks Head wear & Accessories Design & Assistant Direction Management / Development of Head wear & Accessories Artwork and Techpaks Injection Printable Design & Assistant direction Management / Development of Injection Printable Artwork and Techpaks SMU Printable Design & Direction Management / Development of SMU Printable Artwork and Techpaks Development Of internal and external project presentations Provide Strike-off Approvals and Revisions Comments to appropriate vendors.