Brandon Smith
Souther California Marketing Manager · Poler Stuff
Capistrano Beach, CA
In My Own Words
Brandon Smith is a sales and marketing driven entrepreneur with extensive experience in sales and marketing from industry leading brands.
Work Experience
Souther California Marketing Manager
Poler Stuff2017 – Present
Develop and execute Southern California marketing plan with focus on social media and Direct to Consumer. DTC event strategize, merchandise, plan, budget and execute; Complexcon, Agenda, and others. Cultivate marketing/advertising partnerships with Traeger Grills, Saint Archer, Surf Stitch and others. Content creation for all social channels via influencer trips and local activations.
Store Manager - Laguna Beach, CA
Poler Stuff2016 – 2018
Fully realize and design the Poler Stuff flagship location Laguna Beach, CA. Design a retail experience with emphasis on merchandising, marketing, customer experience and branding. Store operations; permit, plan, hire, train, buy, budget, and merchandise. Oversee multiple store activations, budgeting and buying.
Assistant Manager
Channel Islands Surfboards- Al Merrick2005 – 2016
Managed floor staff. Responded daily to customer service inquiries by email and phone. Motivated staff to achieve daily sales goals. Processed returns. Reported and analyzed daily, weekly and monthly sales goals. Built and maintained relationships with local and foreign customers. Assisted the buyer. Trained new hires. Visual merchandising. Received, inventoried, and maintained product levels. Researched and developed new technology. Individually averaged $200,000/year in sales.
Marketing Coordinator
Trace (Traceup.com)2015 – 2016
Contributed to the development of marketing campaigns and strategy. Budgeted, planned and executed social media marketing campaigns. Trade show planning and presence. Athlete acquisition and maintenance.
Owner/Founder
Montecito Locations2012 – 2016
Scout homes, ranches, wineries and estates. Photograph each property. Promote locations to clients and maintain an up-to-date web presence. Permit and insure each client. Collect and distribute funds. Maintain homeowner and client relations. Keep database of homeowners and clients contact and property details. Create and negotiate contracts between both parties. Generate business through email marketing. Clients Include- Italian Vogue, Ralph Lauren, TD Ameritrade, Nike, Target, REI and others.
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