Brandon Nipper
Sales & Operations Leader · DIY STEEL
Portland, OR
In My Own Words
Multi-disciplinary strategist with a decade-plus track record in brand building, retail operations, and community engagement across culturally rich, lifestyle-forward companies. Specializes in aligning brand identity with operational execution, product development, and immersive customer experiences. Merges tactical insight with creative storytelling to drive performance, elevate visibility, and build communities around modern heritage, action-sports, and outdoor-lifestyle brands.
Work Experience
Director of Operations And Business Development
DIY STEEL2022 – Present
- Collaborate directly with executive leadership to drive business strategy, contributing to 11% YoY profit growth through operational innovation and sales alignment.
- Overhauled POS and inventory systems to streamline workflows and optimize front- and back-end customer experiences.
- Expanded product assortment using customer insights, sales data, and market analysis.
- Launched a local delivery program to deepen community ties and service agility.
- Led a complete overhaul of in-store visuals and layout to support storytelling and improve product visibility.
- Built and launched the company’s new website to modernize digital presence and expand eComm reach.
- Partnered with marketing to amplify brand visibility via email campaigns, event activations, and social media.
- Managed team operations including hiring, training, scheduling, and payroll for up to 5 direct reports.
Retail Director
See See Motorcycles2021 – 2022
- Streamlined DTC and wholesale forecasting, planning, and product allocation across three retail locations and eCommerce.
- Boosted operational efficiency by improving fulfillment speed, merchandising cadence, and SKU diversification.
- Planned and executed high-traffic, multi-brand events and in-store experiences.
- Developed seasonal product lines in collaboration with graphic design and product teams.
- Created launch calendars and managed timelines across product categories.
Flagship Store Manager
Toad&Co2020 – 2020
LIZARD LOUNGE PDX
- Managed all store operations and end-of-market execution for the Portland flagship.
- Worked cross-functionally with corporate leadership on brand exit strategy and community-focused campaigns.
Flagship Store Manager
Sherpa Adventure Gear2019 – 2020
- Managed preseason buys, sell-through analysis, and reorder strategy to optimize floor productivity.
- Executed brand-aligned retail initiatives with CEO and Trade Marketing.
- Created community brand moments via athlete meetups, film screenings, and adventure events.
Retail Operations Manager
All Good Never Better2017 – 2019
- Directed operational workflows and sales reporting across retail and eComm.
- Led the launch of Portland flagship; oversaw construction, staffing, and marketing.
- Sourced and executed event partnerships with artists, musicians, nonprofits, and beverage brands.
- Collaborated with eComm and product teams to optimize DTC merchandising.
Flagship Store Manager/Retail Operations
Poler Outdoor Stuff2015 – 2017
- Orchestrated in-store events, product launches, and cultural collaborations.
- Partnered with merchandising and logistics teams to ensure timely product flow.
- Supported the launch of Poler Laguna through hiring, training, and operational setup.
Assistant Manager
Deus Ex Machina Motorcycles2014 – 2014
- Managed forecasting, sales, and merchandising across retail and cafe spaces.
- Supported wholesale account coordination and operations leadership.
Education
Oregon State University
2011 – 2013
Macoutah Community High School
Linn-Benton Community College
2009 – 2011
