Brandon Kobaly
Digital Marketing Manager · Outskirts Inc
Laguna Niguel, CAIn My Own Words
Driven and efficient Digital Marketing Manager with 5 years of experience in social media management, marketing automation, and digital advertising growth. With an expansive understanding of digital marketing and customer service, I am well-versed in the essential skills to ensure success.
Work Experience
Digital Marketing Manager
Outskirts Inc2019 – Present
* Lead and manage all advertising efforts using Facebook ads & Google ads w/ budgets ranging from $15k-$30k per month to increase overall website traffic to the marketplace * Automated website data using Zapier to integrate with Hubspot & Daylite to track, report, and manage new and existing customers * Aggregated customers’ new & existing inventory using Parabola to be used within the marketplace & Facebook Product Catalogs * Coordinated weekly, bi-monthly, and monthly email marketing campaigns using MailChimp to increase user retention and engagement * Increased customer leads by implementing a call and sms tracking software on every piece of equipment listed In the marketplace
Distribution Manager
Ag Source Magazine2018 – 2021
* Managed all distribution efforts required for a 400+ page monthly publication utilizing Daylite CRM & UPS Worldship * Coordinated with printing facility, delivery drivers, and distribution partners to ensure a successful delivery * Set up 50+ new distribution points throughout California and Arizona through strong prioritization and multitasking to increase readership by 15% * Staffed and managed media distribution for the World Agriculture Expo which sees over 100,000 attendees and exhibitors.
Home Automation Specialist
Launch Systems Group2015 – 2018
Control4 certified residential system integrator including HVAC, security, and entertainment Worked closely with general contractors and engineers to ensure installations were up to code Quoted and estimate services to new and existing clients
Owner Operator
Haul It All Logistics2015 – 2016
* Owned and operated a 4-car transport truck within the 11 western states * Primarily hauled vehicles for 2 of the largest auto groups, CarMax & Autonation * Provided professional transportation of luxury automobiles, construction equipment, and farm equipment
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