Brandon Goodall

Executive Director

2021 – Present

- Co-founded Chicago's first exclusive BIPOC cycling club and registered 501(c)(3) non-profit. - Spearheaded social media and marketing efforts, significantly increasing club visibility. - Cultivated partnerships with industry-leading cycling brands, including SRAM, TREK, The Feed, and Lake Cycling. - Directed the design of the club's logo, cycling kits, and team tent designs, maintaining brand consistency. - Designed and managed the organization's website, ensuring a user-friendly and informative online presence. - Established and oversaw the club's organizational structure, focusing on Racing & Development, Community Outreach & Engagement, Women's Cycling, Youth Development, and Events. - Providing strategic leadership and long-term vision for the organization, driving growth and impact.

Director if Community Mobility Rituals

2023 – 2024

- Leading Equiticity's Community Mobility Rituals (CMRs) pillar, overseeing all initiatives from planning to execution. - Implemented comprehensive marketing and communication strategies to raise awareness and engagement in CMRs. - Cultivating and managing partnerships with community organizations, businesses, and government agencies. - Managing staff, contractors, and volunteers to ensure excellence in CMRs planning and execution. - Developed a unifying vision for CMRs, defining the mission and impact of Equiticity's work. - Implemented a detailed project management process for CMRs. - Developed a comprehensive strategy for documenting CMRs through photography and videography.

Community Specialist

2020 – 2023

- Bridged SRAM with historically underserved cycling communities, fostering collaboration and inclusion. - Drove brand awareness and affinity through active support of initiatives that promoted a more inclusive cycling culture. - Expertly managed relationships with elite athletes and brand ambassadors, ensuring alignment with SRAM's vision. - Proactively identified and onboarded new athletes and ambassadors, prioritizing diversity, equity, and inclusion. - Collaborated seamlessly with brand, marketing, and events teams to achieve unified strategic goals. - Worked closely with brand content teams to create compelling stories highlighting the achievements and experiences of our athletes and ambassadors. - Participated in industry events and tradeshows, fostering an extensive and impactful network within the cycling community.

Dealer Service Representative

2016 – 2020

- Provided technical support to bicycle shops and consumers, offering knowledge-based solutions and guidance. - Educated shops and consumers on product features, facilitating informed service and purchasing decisions. - Collaborated within multidimensional teams to consistently improve products. - Expanded product knowledge through servicing products in monthly rotations within the suspension and wheel service departments. - Delivered exceptional customer service through expertise and experience.

General Studies

2004 – 2006

BLACK HISTORY MONTH: BUILT ON BROTHERLY LOVE

I spearheaded the production of a feature for SRAM's 'Life' story series in honor of Black History Month. This project focused on celebrating the rich history and vibrant presence of the African American cycling community in Philadelphia. I led a collaborative team of internal and external stakeholders, managing every aspect of the storytelling process to ensure the narrative was authentic, engaging, and impactful. The final piece highlighted the culture, contributions, and stories of this dynamic community, aligning with SRAM's commitment to diversity and inclusion.

BLACK HISTORY MONTH X TREVON MITCHELL

I led the production of a feature for SRAM's 'Life' story series in honor of Black History Month, spotlighting Trevon Mitchell's inspiring journey. Collaborating with a team of internal and external stakeholders, I helped craft a heartfelt narrative that captured Trevon's experiences growing up in an underprivileged community and how discovering cycling transformed his life. The story emphasized the power of mentorship, resilience, and the cycling community in shaping his path. This project not only celebrated Trevon's achievements but also reflected SRAM's dedication to amplifying diverse voices and fostering inclusion in the cycling world.