Brandon Courtney

• Manage and execute marketing campaigns across all paid media channels including programmatic, display, print and out-of-home • Collaborate with internal teams such as Legal, Brand, Product and Creative to bring paid media campaigns to life • Oversee monthly budget distributions and campaign parameters to optimize media buys and maximize KPIs • Continuously monitor, analyze, and A/B test creative to identify opportunities to improve performance • Prepare and present weekly reports to marketing department on performance and new insight

• Managed asset creation and organization for multiple channels such as social, site, Google display and email • Organized paid social calendar to ensure campaigns launch timely for all brands: Quiksilver, Billabong, Roxy, RVCA, Element, DC Shoes, Vonzipper, Honolua • Partnered with internal and external teams to drive results and align digital campaign strategies • Led communication and execution of all digital promotional activations

• Work closely with Marketing Manager to align go-to-market strategy and implement seasonal plans with key accounts such as Nordstrom, Zumiez, Foot Inc. • Develop collaborative relationships with all cross-functional partners including: Global Marketing, PR, NA Sales Teams, Design and Consumer Events • Forged relationships with key action sports brand partners to collaborate on athlete seeding and consumer events • Manage project briefs with Creative Services to develop and supply account specific support for in-store, online and other marketing collateral needs • Spearhead relationships with third party agencies and vendors for asset creation such as in-store installations and events • Created and implemented Marketing Request Form which streamlined communication process between the North American Marketing and Sales Teams • Track budgets and handle invoicing for all accounts

• Initiated and presented a three-step plan to increase efficiency amongst showroom sample management • Merchandised and maintained showroom to support sales team meetings with key accounts • Coordinated logistics and set-up of Herschel booth for trade shows and events such as Agenda, ComplexCon, Capsule • Organized seasonal samples in Herschel Storage; daily • Worked cross functionally with Sales, Merchandising, and Marketing to meet trade show deadlines and ensure product needs were met

• Developed existing and new sponsor relationships for monthly grassroots events • Collaborated with owner to create promotional social media content • Created promotional seeding plan to build relationships with key influencers in the local community • Assisted in planning and execution of monthly grassroots events

• Supported Global Marketing Team in development of regional events through market research such as: Sk8-Hi Event, Vans x Nintendo, Vault x Robert Williams • Organized spreadsheets and created a system to manage seasonal apparel samples • Communicated effectively across departments to acquire product samples for photo shoots • Oversaw seeding efforts of key product to influencers, athletes, bloggers and stylists to increase brand awareness • Conducted and presented competitive marketing product research reports to Global Product Marketing team • Managed inventory organization to ensure team support and fulfillment of product requests

• Participated in group project for analyzing and creating e-marketing strategies for client • Researched and created a keyword strategy for effective search engine optimization • Analyzed and presented various social media strategies, including social media for SEO • Presented on the analysis, critique and development of existing and new e-marketing strategies

• Ranked consistently in the top 5 percent of store sales • Selected to represent Vans at the US Open of Surfing, which is the largest surf competition in the world • Introduced product lines to consumers in high traffic areas of the US Open of Surfing which resulted in numerous sales inquiries • Presented historical stories of the brand to event goers of the US Open of Surfing which stemmed vast customer engagement