Oct 2018 — Now
Creative Director · Pac-12 Networks
In this job role, I lead and mentor a cohesive team of designers, copywriters, editors, producers, and marketing managers, fostering growth and cultivating team unity for improved staff retention. I've cultivated a culture of innovation and contributed significantly to an environment that nurtures imaginative storytelling. I oversee the development of comprehensive informational graphic systems, encompassing scoreboxes, insert graphics, and virtual elements. I closely monitor all facets of branding and design for Pac-12 Networks' Live Events, Studio presentations, and post-production content, ensuring adherence to guidelines, schedules, and quality benchmarks. I provide detailed data and cost projections by establishing the foundation for strategic planning, functional objectives, and budgetary recommendations that harmonize profitability with quality outcomes.
• Decreased up to 70% in average operational expenses and increased quality benchmarks by managing and refining creative processes and workflows, actively seeking constant improvements.
• Enhanced outreach of Pac-12 Networks brand across diverse platforms by applying fusion of creativity, analytical prowess, and organizational finesse to pinpoint and evaluate marketing prospects.
• Executed budgetary proposals, work targets, performance gauges, and training prerequisites, maintaining delivery of lucrative and top-tier output for Pac-12 Networks.
Jan 2016 — Sep 2018
Creative Director / Freelance · Imagn Creative
Freelance creative director for hire specializing in creative strategy, design and execution, project management, budgeting, retainer agreements, invoices, client relations, outsourcing and production.
- Orchestrated strategic organization and optimization of creative teams, cultivating collaboration and maximizing resource utilization to drive impactful and effective creative output on 200+ projects.
Sep 2016 — Sep 2018
Senior Creative Strategist & Art Director · Yahoo Inc.
My key responsibilities during this job role include:
I played a pivotal role in conceiving, strategizing, and executing a multitude of expansive global campaigns showcasing a range of Yahoo offerings. By collaborating closely with cross-functional teams, I fostered the development of inventive and impactful marketing initiatives that deeply connected with our intended audience, ultimately steering them towards the desired results. I took charge of overseeing the complete lifecycle of diverse global campaigns, each catering to a wide array of Yahoo products.
• Achieved remarkable 428M impressions and year-over-year surge of 115% in product registrations for Yahoo Fantasy platform by employing impactful marketing strategy and innovative campaign.
• Accelerated enhancement of creative outputs by coordinating with essential stakeholders to comprehensively assess efficacy of myriad creative assets and campaigns.
May 2010 — Dec 2015
Creative Design Manager · NBC Universal / Allisports
My day-to-day responsibilities during this job role include:
I spearheaded active collaborations with a diverse team of designers, copywriters, and producers, ensuring a seamless workflow. I personally guided the creative direction, production, and design processes, while orchestrating compelling client presentations across prominent event portfolios. I cultivated a profound understanding of client input, goals, and objectives, fostering an effective bridge between vision and execution.
• Directed branding and creative initiatives for over 40 live events, catering to colossal audience of 178K in-person attendees and additional 18.5M viewers across linear and digital platforms annually over a span of five years.
• Attained delivery of creative projects within prescribed deadlines, perfectly aligned with business requirements.
Jun 2006 — May 2010
Senior Graphic Designer · Dragon Alliance
Responsibilities included design print and digital product catalogs, packaging, and hard goods that adhered to legal compliance and brand guidelines, resulting in elevated product sales. Simultaneously, I effectively managed budgets, timelines, media strategies, and photography shoots to optimize efficiency, quality, and scalability.
- Breathing life into innovation, I conceptualized and meticulously crafted a diverse array of hundreds of hard goods.
