Bradley Margol

Managed the planning and execution of marketing initiatives for all sales channels to drive demand and retention • Direct-To-Consumer Webstore: maximized conversion by optimizing the UX of the customer journey across touchpoints and utilizing A/B testing: Webstore navigation and content, e-mail (campaigns & automated flows), SEM, prospecting, retargeting & social • Managed webstore merchandising: set up new products, created collections, managed SEO, adjusted pricing, and monitored inventory • Spearheaded Go-To-Market Calendar to create cohesive messaging in order to maximize the performance of campaigns and promotions across all appropriate touchpoints • Briefed the creative team on the necessary marketing deliverables needed for campaigns, promotions, and other initiatives • Increased Webstore Sales YOY by 82% • Executed marketing initiatives to support wholesale partners: marketing collateral, displays, and account-specific assets & activations

Planned and managed marketing campaigns, promotions, and optimized UX to maximize customer acquisition, retention, and AOV • Managed a $600K digital marketing budget and achieved an average monthly ROAS of 550% • Increase customer acquisition through prospecting campaigns, paid search, influencer programs & affiliate partnerships • Maximize customer retention through email campaigns, loyalty programs, VIP customer promotions, and retargeting

Led the positioning, strategy, Go-To-Market planning and execution for the Snow, Sportswear and Surf product categories • Managed the global launch campaign for the introduction of Oakley’s snow helmets, resulting in over $10M of revenue the first season • Managed campaigns across all channels for the Snow, Sportswear, and Surf product categories, a $300M business globally

Head of US brand marketing. Managed all US marketing activations, such as media planning, in-store marketing, events, and PR • Managed a $4M budget for media planning, brand activations, and retail marketing to drive demand in the US

Led product marketing coordination between design, merchandising, creative, and regional sales and marketing teams • Managed the product marketing aspects of campaigns and marketing collateral: determined messaging for product features, points of differentiation, consumer benefits, and worked with 3rd party brands on messaging of proprietary technology used in Quiksilver products

Developed and managed seasonal product lines from concept to bulk production for Men’s Bottoms and Accessories