Jan 2015 — Now
DESIGN DIRECTOR / PRODUCT DESIGNER · BB DESIGN DIRECTION
Responsible for leading all aspects of design direction including multi- category apparel and accessories design , strategy, brand presentation, seasonal trend forecasting, mood boards , brand identity and product development. Specializing in development of best in market product concepts that successfully drive both creative + commerce.
Clients: Sitka Gear, Ghost Golf, Avirex, Alpha Industries, Barneys New York, Beyond the Streets, Mister Cartoon,
English Laundry, SA Studios , Prince Tennis
Oct 2014 — May 2015
Designed seasonal incremental “MONOCHROME” collection consisting of premium head-wear + accessories targeting top tier distribution, elevating brand perception as well as creating the opportunity for the brand to re-connect with the fashion forward taste-maker / influencer consumer.
Developed and managed key brand and artist collaborations resulting in product launches at New York Fashion Week, Miami Winter Music Conference, and NBA All Star Weekend.
Collaborations: Kith x NY Yankees, Rostarr x The Standard Hotel, Mister
Cartoon , Mix Diskerud (NYCFC) , Public School (PSNY)
Aug 2008 — Aug 2014
DESIGN DIRECTOR · LI AND FUNG USA / SEAN JOHN
Recruited in 2008 personally by industry mogul SEAN “ P. DIDDY ” COMBS to help him revitalize the Sean John Collection and brand aesthetic.
Successfully provided cross functional strategic leadership and direction to design, production, marketing, and sales that resulted in a profitable sales revenue of $65M for 2014.
Managed staff of 5 full time designers and seasonal freelance designers insuring that collectively the team was always on track to meet all requirements including: margin, production calendar, sales needs and delivering desirable trend right product to the consumer.
Aug 2006 — Aug 2008
VP OF DESIGN MEN'S · LIZ CLAIBORNE INC
Responsible for all creative direction, design and merchandising of the ENYCE + RSRV brands for the US and European markets. Successfully launched RSRV, a progressive contemporary young men’s collection distributed through Fred Segal, DTLR, and Buckle stores.
Aug 2003 — Aug 2006
DESIGN DIRECTOR MEN'S · KELLWOOD / PHAT FASHIONS
Collaborated directly with Hip Hop icon and industry legend RUSSELL SIMMONS on launching and designing multiple streetwear brands.
Brand Portfolio: Phat Farm, Def Jam University, Run Athletics
Oct 2001 — Sep 2003
HEAD DESIGNER · PONY SPORTSWEAR / KHNY
Worked in collaboration with Pony Footwear + The Firm to design develop, and re-launch the storied Pony athletic and lifestyle brand. Responsible for all design direction, market forecasting and communications with overseas factories.
Oct 1998 — Oct 2001
Designed and developed a signature high end luxury sport lifestyle collection for NBA Legend KOBE BRYANT.
Conceived and designed the first ever marketed “Originals” collection that revolved around a velour tonal stripe version of the classic A-15 track suit.
Designed TMAC apparel capsule for NBA star Tracey McGrady
Created SMU programs for Foot Locker, Foot Action, and Champs
