Bob Moore
Senior Account Director · JK Design, Hillsborough, NJ

In My Own Words
I am an avid outdoorsman, can successfully keep and grow endemic business and help win national accounts as well. I have background and experience in advertising, marketing, internal communications, print, web, mobile, social, video, digital properties, media, and marketing research. I have worked with P&L statements, product planning, channel planning, created marketing strategies, and more. Add my comfort level with firearms, fishing gear, first hand voice of the customer experience and passion for the outdoors and rights of the sportsman/woman, and I believe I make an excellent candidate.
Permit me to highlight the following: • Lifelong sportsman – fishing - fresh, salt, surf, boating, fly, – hunting - archery, rifle, shotgun, black powder, camping • Deep experience in advertising sales, marketing communications, Master's Degree in internal communications • Superior oral and written skills, expert presenter • Strategic, proactive thinker • Successful at building lasting, valued relationships • Motivated self starter works independently or as part of a team • Availability to travel is nearly unlimited
I know the difference between a mule deer and a jackass and a pintail from a pineapple. I believe my passion for the outdoors combined with my experience and real skills in sales, client relations, account management, negotiations will allow me to bring value to your organization right away.
Work Experience
Senior Account Director
JK Design, Hillsborough, NJ2008 – Present
Exercise decisive business leadership and account management expertise to build revenue for this full-service brand marketing and digital communications agency, with a focus on media campaigns, print collateral, PR and digital communication. Lead vision, strategy, and execution for branding and strategic implementations on behalf of a diverse roster of Fortune 500 clients that include Arm & Hammer, Merck Animal Health, Siemens Medical, Maersk Line, BNSF Railway, and Integra Life Sciences. Effectively manage the entire client relationship, strengthening accounts through focused, personalized service. Facilitate the flow of critical information between clients and the Art and Creative departments, delivering unparalleled levels of service that far exceed client expectations.
Director Marketing
Birdsall Services Group Inc., Sea Girt, NJ2005 – 2008
Fulfilled a critical role leading the development and execution of marketing strategy for the second largest engineering, consulting, and professional services firm in New Jersey. Led strategic planning, branding, and brand strategy implementation, positioning the company as a leader in the field of land planning, civil engineering, and structural services. Exercised supervisory authority over a high performing team of seven marketing communications professionals. Maintained all project revenue and expense budgets.
Director Client Services
Becker/Jani Inc., Middletown, NJ1986 – 2005
Directed all facets of sales, relationship management, marketing, branding, budgeting, and vendor relations for this $4MM full service advertising agency. Achieved a demonstrated record of success, marked by key wins that included a $1.5MM deal with Thomas Edison State College and a $1.1MM contract with Meridian Health for advertising across multiple channels.
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