Blake Bowerman

* Marketing Calendar Management: Maintain the master marketing calendar including email cadence, promotional timelines, creative execution, copy writing, and proofreading. * Partnership Management: Manage key partnerships including the retail relationship for Public Lands implementing a marketing plan supporting store grand openings, enhanced branding in-store and local event sponsorship. * Retail Marketing: Work with the Jack Wolfskin flagship retail store on assortment, merchandising, and in-store promotions. * Wholesale Support: Provide support to sales representatives through the coordination of brand marketing materials, seasonal catalogs, trade show displays and retail POP.

* Partner Outreach: Served as the primary point of contact for 250+ partners with a centralized focus on maintaining active communication to progressively drive referrals, facilitating quotes for service, solution demos, and partner onboarding. * Pipeline Ownership & Revenue Growth: Pipeline generation of over $20K in monthly revenue; successful in consistently meeting monthly revenue targets of $18K. * Cross-Functional Collaboration: Facilitated open communication with Regional Channel Manager and Account Executive teams, collaborating on driving partner growth and closing high-value sales.

* High-Volume Account Management: Oversaw a brand client base of 100+ with a category focus on the outdoor industry. * New Business Opportunities: Pioneered sales growth at the brand and retail level, to include training, capturing revenue through untapped marketplaces, and maintaining a pulse on future opportunities via monthly status calls. * Relationship Building & Customer Experience: Cultivated and fostered relationships with brand clients and retail partners to ensure a seamless customer experience, while gathering feedback on evolving platform improvements. * Client Onboarding: Navigated all phases of new client onboarding and served as a source of guidance and information for a diverse range of client needs and inquiries. * Strategic Planning & Execution: Instrumental contributor in daily conference calls and quarterly business reviews centralized on establishing and initiating strategic direction. * Technology Acumen: Assimilated working knowledge of SaaS-based technology.

* Brand Building & Key Account Management: Built/developed new wholesale accounts, D2C ecommerce relationships (Fingerhut and Overstock.com), oversaw key accounts for numerous high-profile retailers (Dunham's, Sportsman's Warehouse, and Bass Pro Shops) and spearheaded private label partnerships (Wise Foods). * National Sales Leadership: Directed distributors and 75 sales representatives across the U.S. with a centralized focus on regulating brand integrity, ensuring consistent messaging, and maximizing sell-through. * CRM Tool Management: Provided ongoing communication to customers, vendors, and partners via CRM management and communication through HubSpot, including monthly cadence email blasts.

* Account Management: Managed a multitude of high-value accounts with revenue in excess of $2M and navigated overall strategic direction for brands focused on key influencers in retail, professionals in the field, and on social media. * Key Account Management: Managed clientele in key categories of Pet and Consumer Electronics, including, Hill's Science Diet, Purina, FitBit, and Skullcandy. * Customer Engagement: Bolstered/maximized customer engagement through monthly status calls, quarterly business reviews, and marketing calendar development. * Site Build: Continually monitored site build pre-launch, including brand content, product merchandising, messaging, store set-up, and incentives.

* Program Management: Governed a $500K+ annual co-op program encompassing 150+ leading lifestyle/outdoor brands and forged partnerships on product launches (Columbia, GoPro, Patagonia, and The North Face). * Strategic Planning: Accelerated co-op dollars through formulating and introducing a comprehensive co-op marketing strategy, including a seasonal promotional campaign calendar. * Marketing Campaigns & Strategy: Developed and launched a diverse range of customized co-op brand marketing campaigns utilizing traditional media, social media, and special events. * Vendor Relations: Nurtured key relationships with vendors via mutually beneficial contract negotiations, ensuring continued support of internal programs, and fortifying external partnerships that drove revenue and efficiencies.

* Team Leadership: Rose through the ranks from Retail Staff, to Department Lead, to Assistant Manager with progressive responsibility over facilitating day-to-day operations management of 20-30 store personnel. * Business Unit Turnaround & Revenue Growth: Pioneered and achieved full turnaround of the footwear department, in turn accelerating overall sales growth by 20%. * Product Knowledge & Professional Development: Proactively became a product expert with ability to speak with fluency on all product offerings; gained full knowledge of the retail lifecycle. * Supply & Demand: Maintained active communication with buyers and sales representatives on inventory levels, evolving market/retail trends, merchandising, and a broad range of customer requests.