Blair Giesen
Marketing Strategist · Cox Media
San Diego, CA
In My Own Words
Marketing Specialist Show businesses how to: • Leverage their marketing to grow sales. • Build and run marketing strategies. • Top of the lead funnel to the sale. • Help achieve sales goals. • Use research, creative & data the right way to make money for the advertiser. • Leveraging marketing plans that work is my purpose. • All decisions based on data & research. • Find the right combination of digital, social, search & traditional advertising.
Work Experience
Marketing Strategist
Cox Media2015 – Present
The right marketing mix should work so well that the more you add to it, the more profits you make. Why do so many business owners think that marketing is easy? Why do business owners try to make their own plans based on what their competition does? What is the best mix of search, digital, social and traditional advertising? I use data and research to help advertisers make informed decisions and create a marketing strategy that increases their bottom line.
Producer/ #musicialDad
Grom Tunes2018 – 2020
My son plays guitar and drums so he plays with many local bands around San Diego. We have recorded and filmed at Signature Sound Studios, Queen Bees, and GarageMahal. He currently plays in 2 local bands as a drummer in one with musicians from Glen Fisher's lessons and the other with his friends from Pacific Beach.
Traditional and Digital Media Consultant
The Lean Advertiser2014 – 2015
As a consultant for the largest Toyota Dealership in San Diego, we did a complete teardown of their lead channels to understand the highest revenue opportunities and efficiencies using landing pages, Google AdWords, Yelp, FOX, CBS, iHeart Media, and others to create a finely executed full-funnel marketing plan that continues to outperform its competitors.
Blair Giesen on Tech
Voice of San Diego2014 – 2015
Tech & Digital Writer of Business & Start-Ups in San Diego
Multi-Media Account Executive - Padres Radio Broadcast
San Diego Padres - Radio Broadcast2014 – 2015
Grew existing accounts and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales opportunities. Built sales presentations by studying the type of business or service and focusing on their needs. Focuses sales efforts by studying existing and potential size of business. Submits orders by referring to price structure and ratings. Kept management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. Monitored competition by gathering current marketplace information on pricing, products, new products, deliverables, etc. Recommended changes in products, service, and policy by evaluating results and competitive developments. Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Provides historical records by maintaining records on area and customer sales. Contributes to team effort by accomplishing related results as needed.
Consultant to Integrated Marketing & Sales Department
KFMB Stations2014 – 2014
Evaluate and help digital department achieve growth: • Design and implement strategies to help KFMB exceed NTR and interactive budgets. • Evaluate current and potential digital systems including current & potential digital product partnerships, reporting, billing, internal communication, inventory management, recaps & checks and balances. • Help create and manage a catalog of current tools and develop pricing for all digital tools & assets. • Create and price custom tools while creating profitable revenue for KFMB. • Identify relevant and emerging media and marketing tools in digital, event, and sponsorships available in the marketing culture and create target consumers. • Leverage my network of media and marketing professionals in order to keep pulse on the marketplace and bring value to KFMB. • Help Digital Department use systems and company resources to accurately project revenues and manage expenses for existing and newly digital tools, and sponsorship opportunities. • Develop custom proposals & work with Digital Department to clearly communicate with Account Executives, other Managers, and Department Heads regarding client presentation, timelines and project management. • Use tools within digital department to create results for clients & accomplishing the marketing objective & enhancing the viewer/listener/user’s overall experience. • Work with multiple people in the Digital Department & Sales to focus on the needs of Account Executives to achieve their individual monthly, quarterly, and annual budgets.
Tech Writer
Wearable World, Inc.2014 – 2014
Cover all things Wearable Technology in San Diego. Helping to redefine the Wearable Tech ecosystem in San Diego. Working with Hard Tech Labs cross boarder accelerator.
Startup Scene Column
U-T San Diego2013 – 2014
Blair Giesen is a serial entrepreneur, founder of Zambig, PopChatr and U-T San Diego Startup Scene Column. Join the startup conversation each week by sending ideas to [email protected]
Senior Account Executive
Univision Radio2007 – 2010
Develop comprehensive marketing plans for advertisers looking to grow their business in the Hispanic market. The Hispanic market is the largest growing segment of the population and is mostly under used by advertisers. Because of this tremendous potential for growth I am able to get great results for my clients.
President
Big Blue Marketing2007 – 2009
Designed, negotiated and implemented Integrated Broadcast Radio, TV, Events & Digital advertising campaigns in Los Angeles, San Diego and Fresno. Spread out campaign on both English and Spanish language media. Increased sales for clients by 25% and 75%.
Sales & Creative Advertising solutions
iHeartMedia2000 – 2007
Prospected & Developed large marketing plans for advertisers. Identified and developed Sleep Train Mattress Centers Traffic Sponsorship on 13 radio stations in San Diego. Worked with direct advertisers and advertising agencies.
Co Founder / Sales and Marketing Director
Edge Snowboards1994 – 2000
Developed local and international sales for snowboard manufacturing company. Negotiated deals with distributors in Japan, Switzerland, Germany and Norway. Developed marketing plan to sell snowboards in top shops in California, Colorado and Utah. Managed sales force in California, Colorado & Utah. Started online sales through internet to increase sales in the United States.
Education
San Diego State University
1991 – 1994
