Jan 2020 — Now
Founder | Art Director | Photographer · THEGEEK | Los Angeles, CA
Founder of THEGEEK creative studio focused on branding, photography, graphic design, digital design, packaging, apparel design, private labels, graphic tees, underwear design, tech packs, pattern design, and printing production, DTG, DTF and Sublimation.
As an art director & photographer creating branding for digital and printing projects, working with various clients within the creative and fashion industry and leading all avenues of media for the company from product photograph, lifestyle photography, event photography, e-commerce photography.
Planning and conceptualizing photoshoot direction and mood boards, social media, websites, logo design, identity design, graphics and preparing artworks and panels for DTG, DTF and Sublimation.
Mar 2018 — Mar 2020
Senior Art Director | Photographer · CL+CA Apparel | Santa Ana, CA
As an apparel designer working directly with the development department, designing and developing content creation for all channels and platforms, including catalogs, look books, line sheets, branding, logos, websites, private label, graphic t-shirt designs, underwear, tech packs, patterns for different fabrics, and preparing artwork and panels for DTG, DTF and Sublimation, as well assisting the production team to drive timely resolution of production issues to deliver on-time. Responsible for apparel and products photography.
Apr 2016 — Nov 2019
Art Director | Photographer · The Beverly Hills Photographer | Beverly Hills, CA
As an Art Director & Photographer resposible for multiple photography from headshot, fashion, products, real estate, events, medical, and e-commerce photography, evaluating and approving image retouch work, mechanicals, and art proofs to deliver quality results. And In charge of designing logo design, branding, packaging, website, production, and mood boards.
Apr 2013 — Mar 2015
Art Director · Patchi Chocolate | MENA
As an Art Director in charge of designing and creating production work for numerous catalogs, packaging, chocolate products, and campaigns. Contributing to the creative process through original ideas and inspiration. Directing product photography across the MENA region.
Mar 2010 — Apr 2013
Art Director | Studio Manager · Mainline Advertising Agency | MENA
As an Art Director responsible for strategizing persuasive market concepts for existing accounts and new pitches in Saudi Arabia and Lebanon. In charge of designing ATL & BTL, logo design, branding, corporate Identity, catalogs, and brochures. Fostering highly communicative, collaborative team culture on visual product projects and leading the design team from concept to creation and supervising studio traffic and workflow.
Sep 2006 — Aug 2009
Art Director · THG - Team Young and Rubicam “Y&R” | MENA
As an Art Director in charge of devising original and persuasive concepts for both existing accounts and new pitches. Working closely with the creative director and creative copywriter to ensure accurate translation into artwork and completing ATL & BTL projects, logo design, branding, corporate Identity, brochures, and promotional items. Presenting concepts, copy, and artworks during internal and client reviews.
Jun 2003 — Dec 2006
Graphic Designer | Art Director · Al Wataniya Group “AWG” | MENA
As an Art Director for a group of Magazines and Daily Newspaper “Marie Claire Magazine, Star Paparazzi Magazine, Layalina Magazine and AlBalad Daily Newspaper, in charge of designing layouts, responsible for overseeing quality control of all production process and approving print production and specifications.