Beth Lyden
Producer at Red Boots Productions | Coordinate High-Energy Action Sports Digital Content & Events
Franklin | US
Skills
No information
Interests
No information
Industries
Lifestyle
Skate
Snow
In my own words
— Beth<p>Accomplished Supervising/Executive Producer and Marketing Leader that produces social, branded content development for global companies like Red Bull, Sony, Nike, Adidas, MTV, and more by creating rich viewer experiences with engaging TV & digital content.
Top Leadership Skills include, but are not limited to: Executive ProducerSupervising ProducerSpecial Event Management Content Production Oversight Creative Writer/Video Producer Team Leadership Relationship Management</p>
Trajectory
Jan 2011 — Now
Supervising Producer/Executive Producer · Red Bull
Overee all aspects of video production for some of Red Bull's most successful TV/YouTube series by building engaging content, integrating targeted social channels, and extracting consumer data to refine campaigns that offer maximize reach * Created & produced "Who is JOB?", Red Bull's most successful original series (95M views)* Supervising Producer of 4 successful original series, 2 films and countless pieces of content* Supervising Producer “You Good?”, Red Bull's US most successful action sports piece in 2019
Jan 2009 — Dec 2011
Digital Sports Marketing Project Manager · Red Bull
* Built & executed digital marketing programs & content plans for Red Bull Action Sports* Produced fresh content across multiple digital platforms to drive traffic to redbullusa.com & social channels* Collaborated with RBMH to create digital, short form, TV series, long form, & editorial content * Work directly with Red Bull Skateboard team to grow & sustain @redbullskate twitter content * Produced & executed content plans for multiple Winter/Summer X Games
Jan 2007 — Dec 2009
Project Manager · Tadpole Event Marketing and Strategic Consulting
Project Manager Client: FUEL TV 2007 - 2009* Managed more than 25 FUEL TV events and promotions including FUEL TV Up-Front Presentations in NYC, Dew Action Sports Tour, GvR Skate and Snow, Hurley US Open of Surf, Transworld Dirt Days, Indie 103.1 Also I Like To Rock Concert Series, The Roxy Chicken Jam and others.Project Manager, Athlete Marketing/Event Consultant Client: Red Bull North America 2007 - 2009* Project Manager for multiple Red Bull Marketing Plans including athlete and event marketing, developing goals and tactics, managing time-lines, coordinating multiple outside agencies and implementing promotional tours to leverage athlete sponsorships.* Created content using a network of writers, editors, and photographers for athlete related stories, events, TV appearances, specials, photo/video shoots, webcasts, etc.
Activity
Education history
other
| 1987 - 1989
