Ben Morse

Strategize and generate creative design direction for Pub Beer, including photography and video content, paid advertising creative and trade marketing assets. Develop and implement 360º marketing campaign for Pub Beer, informing paid media planning, owned and earned media, external events, pub activations, and wholesale and trade programming. Establish and maintain print and digital partnerships, as well as manage athlete team. Manage and oversee Trade Marketing Manager to provide and source creative assets (POCM, fixture displays, POS), brand partnerships and programming opportunities to assist sales and wholesalers with necessary tools.

Create, source and execute go-to-market sales and marketing assets for 10 Barrel Brewing Co. Work directly with sales team, wholesalers and accounts to effectively translate brand messaging and individual beverage brands through trade presence. Manage brand partnerships and program opportunities. Work as part of Brand Team to conceptualize individual brands from start to finish, including naming, package design, positioning and campaigns. Assist with promotional and packaging design. Help ideate and execute events.

Created new, engaging content to convey brand updates across all social media channels. Maintained and established brand and product personality, while expanding audience. Directly communicated with consumers regarding service, feedback & warranty issues. Managed events such as trade-shows, demos, promotions & camps. Worked closely with Creative Director, marketing team and Sales Director to design annual consumer website. Managed e-mail marketing campaigns, including targeted and redirected sales initiatives. Filmed and produced product videos for website, paid and organic social media strategy and tradeshows. Assisted with various graphic design tasks such as promotional items, window displays, web banners and print ads. Directly worked with North American Sales Representatives and Global Distributors to ensure sales/marketing collateral was available, digitally and physically. Sourced, developed and designed promotional items for sales clinic tours. Assisted Product Team with management of basic softgoods.

Created graphics and product related to close-to-market retail & hot market for MLB, NBA, NFL, NHL, NCAA licensed goods. Responsible for design trend research and adaptation into new line plans. Worked closely with domestic and international factories for product development and quality control.

Responsible for the creation of artwork for hats, apparel, socks and accessories for product licensed by MLB, NBA, NFL, NCAA and more. Communicated with sales representatives, licensing coordinators and production facilities. Served as quality control before production. Assist photography department with photo editing for print collateral.