Ben Floyd
Freelance Creative · Studio Undefined
Riverside, CA
In My Own Words
With over 15 years of professional design experience, I know how to deliver well researched, thought out solutions that consistently nail and exceed expectations. Over my creative career, I’ve been afforded the opportunity to work with amazing large and small teams alike and thoroughly understand the unique strengths and limitations of both. I’m a creative mess maker who insists on getting my hands dirty, engulfing myself in projects and enjoy collaborating with clients and internal teams. This methodology ensures the best on point design executions. I’m a quite diverse creative who’s ready to work on a variety of projects whether it be; Corporate Identity, Logos, Icons photo direction, Creative Direction, Catalogs, Social Media Campaigns, Environments, Retail, Web Design, Product Design – I’ve done them all and look forward to working with you.
Work Experience
Freelance Creative
Studio Undefined2000 – Present
From ground-up brand development to production art support, I’ve done it all. Through out my freelance career, I’ve been fortunate to work with global leaders like Addidas and entertainment powerhouses like Dick Clark productions. Working with up and coming brands is my wheelhouse and love to help them prosper and grow. www.studioundefined.com
Creative Director
Jenson USA2001 – Present
Creative direction and executing for of all brand assets and touch points including but limited to; website, store design, corporate office environment, tradeshow/event booths, apparel, private/white label products, email, affiliate marketing, partner pitch decks, internal employee documents i.e. employee handbook, video & photo direction. Brand realignment to better connect with the core cycling customers. Visual and campaign development to support driving Jenson USA from discounter to premier retailer. Providing direction and managing both internal creative teams, photographers, designers, copywriters and external freelance talent.
Art Director
Marin Bikes2010 – 2014
Brand development - rebrand and global launch of Marin Bikes for 2014 Direction of global design, voice and marketing campaigns (social media, catalogs, print, video) Managed and designed global bike product line including color trending, bike graphic fit-ups and tech pack creation International factory production communications, product approvals including factory visits and on production line QA/QC approvals Global tradeshow and environment design and international construction management (Eurobike, Taiwan, Interbike) Photography, video art direction & production
Lead Designer
Six Flags2006 – 2010
Exhibit and Environmental design. Managed production timelines and budgets. Supported sales and helped develop advertising partnerships and sponsorships. Helped development and In Park Execution of the Discovery Kingdom Brand Designed marketing and advertising campaigns Managed a staff of designers, painters and fine artists who were the key to keeping the park in tip top shape and ensuring customers had unforgettable experiences. Ran/maintained large format printers and laminators.
Production Manager / Graphic Designer
Fast Signs2001 – 2006
Designed various products; trade show graphics, banners, menus, etc. Managed the daily operations of the production team Ran / Maintained large format printers & laminators
