Ben Falkson

Marketing Director

2022 – 2024

Built marketing program from scratch that drove 17.5% YOY sales growth and the best sales year in company’s 40-year history. Created and executed annual marketing plan. Launched multiple new products per year. Built first influencer marketing program, produced first episodic video content, and established first marketing KPI reporting system in company history. Hired and managed PR and digital marketing agencies. Grew social audience by 40%, email subscribers by 20%, and D2C sales by 9%.

Marketing Manager

2020 – 2022

Developed and executed targeted email, digital, OOH, and print campaigns, leading to 15% YOY increase in season pass sales. Managed relationships with corporate partners and digital agency. Managed creation of on-premise branding and signage. Responsible for all web and mobile app content.

Global Marketing Manager

2020 – 2020

Created and executed against the global marketing calendar. Launched multiple new product lines. Produced all creative assets and content (written, photo, video) to drive wholesale and D2C sales. Managed print and digital ad spends. Owned relationships with sponsored athletes, media outlets, and corporate partners. Reworked brand's social media strategy and grew audience by 13% in six months. EXPERIENCE (CONTINUED) 925-286-1435 Athlete Manager, Delve Marketing & Creative Agency bfalkson@gmail.com Bend, OR

Athlete Manager

2018 – 2019

Represented and managed 11 outdoor and action sports athletes with a combined sponsorship portfolio worth more than $1.5M. Identified and developed commercial opportunities. Pitched projects and campaigns to brands. Produced athlete video projects and social media campaigns. Wrote and negotiated contracts.

Sports Marketing Specialist

2014 – 2017

Managed relationships with 30+ sponsored outdoor and action sports athletes. Produced three of the brand's 50 most-viewed videos of all time (14-17M views each). Managed relationships with corporate partners and media outlets. Worked with crossfunctional teams to leverage athletes' reach in support of product launches, social media campaigns, and events. One of GoPro's first 40 employees (started in a sales role in 2010). 2 of 2

Inside Sales Specialist

2010 – 2014

Dealer service and account management for specialty retailers with consistent 50% year-over-year growth in the company’s top-grossing territory. Worked extensively with outside sales reps. Created POP and technical documents for retailers. Represented the brand at trade shows and sports marketing activations. One of GoPro's first 40 employees.

Ski and bicycle retail management

2004 – 2010

Oversaw bike shop and ski shop operations; managed inventory; supervised, scheduled, and trained employees; customer service; sales; bike and ski repairs.

Editorial Intern

2006 – 2006

Wrote articles and product reviews for the magazine and website. Assisted with planning and executing mountain bike marketing events and contests. Edited copy and performed extensive fact-checking.

BAs in Global Studies & German Studies

2003 – 2007