Ben Coates
Managing Director · Revel Bikes
Park City, UT
In My Own Words
Proven business leader for multiple business and product categories with a history of sports marketing at cycling's highest level. Talented in developing all aspects of go to market strategies, P&L management, business planning, growth projections, product development, team building, costing and bringing great ideas to market with successful product launches.
Work Experience
CEO
Revel Bikes2023 – Present
Working with a team of committed Revelers to build the bikes we believe in and develop the best bike company in the world for the committed dirt rider.
President /COO
Revel Bikes2023 – 2023
Supporting a founder led bike company to build infrastructure that supports the continued development of the best bicycles company in the world for the committed dirt rider.
Managing Director
POC North America2001 – 2023
Overseeing all aspects of the North American Business for POC. Savings lives and reducing the risk of injury for athletes and anyone inspired to be one.
Director of Road and Project One
Trek Bicycles2001 – 2017
Directly responsible for all aspects of the award winning Global Road and Project One Business, specifically. -P&L responsibility of over $250MM -Product Development -Product Engineering -Quality -Product Design -Go To Market Strategy -Product Marketing -Costing -Retail Pricing -Retail Training and Development
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