Becky Hendee

Assistant Marketing Manager

Longmont | United States

Skills

No information

Interests

Environment

Outdoors

Sustainability

Endurance athletics

Industries

No information

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In my own words

— Becky

As an enthusiastic marketing professional,I would be delighted to use my communication, initiative, and dedication to continue to develop and adapt to opportunities to participate in a position with your company.

I come from a background in wildlife science with a deep passion for the outdoors, athletics, conservation and sustainability. I have gained invaluable knowledge in brand management and PR over the course of my professional career and look forward to continuing to grow with you.

Trajectory

Jul 2018 — Now

Assistant Marketing Manager · Bobo's

• Directly manage ambassador program, direct influencers by developing timely campaigns, briefs, and CTAs • Manage PR Agency relations in collaboration with Brand Director to drive PR awareness surrounding product launches, campaign initiatives, and proper messaging. • Analyze data analytics of influencer/ ambassador engagement, PR, and loyalty program • Proficient in Shopify and a plethora of Shopify Apps through ecommerce management of Wholesale channel and website updates. • Align with SEO agency and blog writer to build out brand blogs on DTC website. • Network with brands and partners to build cause campaigns and/or provide Sampling and Donation requests as marketing contact lead • Work cross-functionally between sales team, marketing team and warehouse team to align on sales and marketing opportunities • Submit monthly expense reports for the marketing department • Perform customer service with large knowledge base of company best practices • Assist on site event activations when needed

Feb 2016 — 2018

Account Executive/ Ambassador Program Manager · Modcraft

• Oversee public relations activities and communications including press releases, social media, company literature, editorial calendars, and articles • Built favorable brand messages in order to speak to target audiences • Proposed, developed and managed ambassador programs for clients as needed in the healthy lifestyle space • Established and maintained professional relationships with clients, editors, and journalists at any given time to secure media placements in national print and online publications • Talked with clients in person, on video calls, on the phone, and via email about their accounts and needs

Jan 2016 — Dec 2018

Shoes Sales Associate · Shoes and Brews

• Focus on creating an experience for each customer via my own personality and real life experiences as a person and athlete • Ability to gauge and meet the needs of each individual customer • Gain in-depth knowledge on every product in store with the help of tech-rep sessions Revolution Running, Longmont, Colorado

Oct 2015 — Feb 2017

Colorado Sales Representative · Picky Bars

• Educating the public on product I truly support and believe in • Making connections and networking towards potential consumers • Scheduling meetings and demo sessions in specialty athletic stores and events among other potential consumers