Oct 2016 — Now
EMEA Sales Manager Etnies, Emerica, eS · Sole Technology
Since October 2016 also Etnies, our largest brand, is now part of my brand portfolio as EMEA Sales Manager.
Oct 2016 — Oct 2016
EMEA Sales Manager Emerica, eS, Altamont · Sole Technology
As EMEA Sales Manager for Emerica, Altamont and éS I develop and implement strategic sales plans for the specific brands to increase sales volume and provide a solid foundation for future growth, I develop key partnerships to create demand for EMEA sales for the specific brands.
Tasks & Responsibilities:
- Developing, implementing & evaluate brand strategy for strategic & annual sales plans, forecasts & budgets to provide foundation for future growth in line with brand & STE strategy.
- Analyze sales reports & evaluate actual sales to forecasts. In conjunction with the EMEA GM & GBD, develop, review & evaluate 2-5 year sales plans.
Review market analyses to make recommendations on price structures & discount rates.
- Research, evaluate, & recommend distribution of specific brand(s) & categories to maximize sales / solidify brand image at retail.
- Travel regularly to each region to evaluate brand performance.
Provide product feedback to the brand & product director & make recomme
Nov 2013 — Jun 2014
As Key Account Manager Converse Benelux I was responsible for the key account sales for the Converse brand for the Benelux market within the Benelux Transition team.
Tasks & Responsibilities:?
- Creating partnerships with the accounts;
- Identify product opportunities and execute product and category strategies within directed
assortment goals.
Stay current on product and product changes and manage and prepare samples;
- Develop assortment and business plans every season, work together with the commercial director
to develop account base plans targeting top accounts.
For designated accounts I was developing accurate and realistic go-to-market plans, seasonal
assortments, forecasts and scenario plans;
- Accountable for the execution, management and timely coordination of account orders including
entry, tracking, order confirmation, cancellations and delivery information;
- Attend SIM and GTM meetings to maintain the best European alignment for the GTM process for
the Benelux.
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Apr 2011 — Nov 2013
Account Executive Sales and Marketing · Sole Technology
Responsible for the Sales and Marketing in the Netherlands for action sports / streetwear footwear brand etnies and snowboard brand ThirtyTwo.
?Tasks & Responsibilities:
?- Within this job I handled all the aspects in sales from developing new accounts, build business relationships and successfully increase healthy revenue in a declining economy.
?- Development and implementation of national retail marketing campaigns with a 360 approach to increase conversion and brand awareness.
Mar 2011 — Mar 2011
Sales and Marketing Executive / Buyer Skateboard Hardware and softgoods · Hardcore Supplies
Tasks & Responsibilities:
- Responsible for the Sales and Marketing in the Netherlands for all hardware brands (60) and 6 apparel footwear brands.
- Responsible for the buying strategy for all 60 hard goods brands
- Implementing grass roots marketing plans with selective retailers and events.
More information on: www.hardcore-supplies.nl