Austin Yu
Creative Content Manager · PUMA
Torrance, CAIn My Own Words
Experienced Creative Content Director/Producer with a demonstrated history of working in the retail industry. Skilled in Management, Advertising, Sales, and Adobe Creative Suite.
Portfolio: austinsyu.com
Work Experience
Creative Content Manager
PUMA2022 – Present
- Partnered with Business Unit to create campaigns for upcoming product releases - Worked closely with the Marketing, and Brand teams to build strategic content for new generation of consumers - Directed photographers, videographers, and content creators on set to execute campaigns seamlessly. - Coordinated with external agencies to capture content world wide - Worked with producers to make sure set planning was correctly executed - Taught and presented current trends of fashion/sneakers culture to the Business Unit and Internal creative agency
E-comm/Apparel Content Specialist
Primitive Skateboarding2020 – 2022
- Produced and directed various campaigns for releasing collections - Coordinated with external agencies to plan/ execute on the international content calendar - Built/managed the contributor network of photographers, writers, stylists, etc. - Ensured brand messaging was clear/consistent across all channels - Currated all content shown on various social media platorms.
Content Specialist
GOAT2019 – 2020
Collaborated/brainstormed with content team to develop/execute high- quality content for a variety of channels; domestic and international - Worked closely with the Comms, Content, Brand, and Creative teams to build strategic content initiatives year-round - Coordinated with external agencies to plan/ execute on the international content calendar - Built/managed the contributor network of photographers, writers, stylists, etc. - Ensured brand messaging was clear/consistent across all channels - Assisted on shoots, draft call sheets, shoot logistics, release forms, and obtained artist approvals prior to publish dates
Creative Content Producer
Bodega2015 – 2019
- Developed concepts for rebranding logo - Edited/shot product for e-commerce store - Designed graphics for shopping bag - Shot editorials and style guides to showcase new brands - Produced new content for social media platforms
Education
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