Austen Auger

Sr. Marketer · Sports Basement

Vancouver, WA

In My Own Words

Adaptable professional with 8+ years of experience & a proven knowledge of B2B & B2C sales, direct response marketing, client relationship management & campaign management. Aiming to leverage my skills contribute to an organization that is bringing innovation to the outdoor industry.

Work Experience

Sr. Marketer

Sports Basement

2017 – 2020

- Moderated & conducted interviews (live & virtual) with professional athletes including Tommy Caldwell, Emily Harrington, Adrian Ballinger, Golden Harper, Mirna Valerio & many more - Was directly responsible for just under $900k in annual company sales in 2019 through effective partnership management & promotions all the while meeting qualitative goals - Coordinated & optimized partnerships for over 120 partners including nonprofits, schools & clubs & leagues, driving traffic to stores to increase sales & while also contributing philanthropically - Excelled at event leadership & management as MC of large events such as Reel Rock, large "fests" - Managed setup & execution of large-scale brand & sport-focused events & races, including our annual business-to-consumer “CampFest” expo grossing $75k+ with over 1k in attendance over a single weekend - Successfully recruited high quality brands & reps (including The North Face, Patagonia, Merrell & many others), to participate in "CampFest" event - Consistently coordinated, managed & organized profit-earning public events including race packet pickups, expos & other events - Supervised & supported regional team of three marketers with training, guidance & mentorship to help them to reach their goals

Selling Supervisor

The North Face

2016 – 2017

- Aided in the conceptualization & execution of marketing promotions to differentiate new "urban concept store" - Created & increased awareness of specialized product line while still maintaining brand cohesion - Supervised & motivated staff of five associates to promote & sell products to push towards reaching sales goals - Consistently increased personal sales & team sales month-to-month to drive profits & further establish The North Face brand

Digital Marketing Analyst

Chrisad, inc

2015 – 2016

- Maximized production in four different positions from promotions including traveling sales representative, web optimization specialist, sales analyst and creative coordinator - Played integral role in creation of newly upgraded, optimized & responsive company website, chrisad.com, organically achieving page one rankings in Google search results for our primary keyword within first month of being live - Improved website visibility for over 150 clients through the creation of copy, metadata, Google & Bing analytics tracking, & basic localized search engine optimization among other endeavors - Orchestrated wholly integrated marketing campaigns across a multitude of mediums ensuring all communications were synergistic so as to achieve maximum impact & highest return on investment - Managed client base of over 70 businesses spreading across multiple states - Generated, as part of a team, monthly revenue of upwards of $1 million through the implementation of actionable recommendations as a result of my quantifiable analysis - Maintained consistent client growth of 10%, exceeding company goals & standards, based on desired KPI’s - Produced creative marketing & advertising pieces using Adobe Creative Suite programs (InDesign, FluidMask, Photoshop) that strongly & positively impacted integrated marketing campaigns

Growth Management Representative

Chrisad, inc

2014 – 2014

• Promoted to representative to orchestrate wholly integrated marketing campaigns across a multitude of mediums ensuring all communications were synergistic so as to achieve maximum impact & highest return on investment for clients • Improved the success of my client base of more than 80 businesses through uniquely tailored integrated marketing campaigns involving branding, market research, direct marketing, web marketing, e-blasts & other design elements, as well as internal marketing such as staff training, operations management & resource optimization • Grew my personal territory by an average of 5% per month through pursuing, presenting to & the eventual on-boarding of new business thus regularly growing the organization's overall client base

Client Services Analyst/Account Analyst

Chrisad, inc

2013 – 2014

• Improved client retention by turning dissatisfied clients into recommitted & engaged clients • Generated, as part of a team, monthly revenue of upwards of $1 million through the implementation of actionable recommendations as a result of my quantifiable analysis • Maintained consistent client growth of 10%, exceeding company goals & standards, based on desired KPI's

Creative Services Coordinator

Chrisad, inc

2011 – 2012

• Produced creative marketing & advertising pieces using Adobe Creative Suite programs (InDesign, FluidMask, Photoshop) that strongly & positively impacted integrated marketing campaigns • Planned & executed market research focus groups to gain insight into the thought processes of our target demographics & presented actionable recommendations to management in order to make company marketing efforts more profitable