Jan 2022 — Now
Creative Director · University of Texas College of Education
Leading creative strategy and marketing team operations for the College of Education at UT Austin—overseeing digital, print, social, and video work that supports recruitment, events, fundraising, and brand visibility.
Highlights:
• Grew LinkedIn following by 161% and Instagram by 19% (Q1 2024)
• Developed monthly newsletters and storytelling series to showcase community impact
• Created streamlined workflows and intake processes to improve creative and marketing team operations
• Supported branding efforts for college centers with style guides and web templates
Jan 2021 — Dec 2022
Associate Director of Creative · Pepperdine Graziadio Business School
Led creative direction for integrated marketing, brand development, and multi-channel campaigns across digital, social, and print platforms.
• Directed a full rebrand of the Graziadio style guide, elevating visual identity to match executive positioning
• Produced quarterly photo and video shoots—managing casting, locations, and creative direction
• Developed drip campaigns and paid social ads for 19 graduate programs, supporting enrollment goals
• Spearheaded DEI-focused initiatives through integrated heritage month campaigns, including themed storytelling, events, and newsletters
• Guided creative for major recruitment and donor-facing campaigns in collaboration with enrollment and advancement teams
Jan 2018 — Dec 2021
Assistant Director · Pepperdine Graziadio Business School
Supported creative operations and campaign execution across social media, content marketing, and email strategy.
• Managed Graziadio’s organic social channels and launched the Dean’s LinkedIn profile, strengthening personal engagement with external audiences
• Led development of the Graziadio Business Blog, publishing 2–3 monthly features to enhance SEO and brand storytelling
• Refreshed monthly marketing emails to promote key news, rankings, and admission milestones
• Designed and implemented the first annual Dean’s Report to highlight school impact and improve peer, donor, and rankings engagement
Jan 2017 — Dec 2018
Enrollment Marketing Manager · Pepperdine Graziadio Business School
Created content for prospective student audiences and led brand messaging strategies across channels.
• Increased engagement through targeted messaging and improved user journey touchpoints
• Streamlined communications to re-engage leads and support enrollment growth
• Partnered with key stakeholders to strengthen content strategy and maintain brand consistency
Jan 2016 — Dec 2017
Events and Communications Specialist · CPS Insurance Services
Promoted from Coordinator role to lead marketing strategy and event planning for all 10 company brands.
• Directed logistics and creative for national and partner events
• Managed and promoted affiliate news sites, aligning messaging across platforms
• Developed marketing initiatives that supported company-wide strategic objectives
Oct 2014 — Mar 2016
Marketing & Communications Coordinator · CPS Insurance Services
Supported content marketing, event logistics, and campaign execution across the company’s insurance brands.
• Managed content and newsletter strategy for flagship marketing site
• Assisted in planning and executing online and in-person events
• Provided campaign, PR, and sales support through copywriting and presentation development
