Ashley Cottrell

- One of five to pioneer the first-ever territory merchandising initiative with Nomadix. - Directly responsible for the visual merchandising and product education of Nomadix products at authorized dealer locations in cadence with regular retail visits in the Baltimore region. - Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards. - Acted as the liaison between Nomadix and retailers by creating and submitting reports, documentation, and written summaries to both parties.

- Directly responsible for the visual merchandising and product education of YETI products at 14 authorized dealer locations in cadence with regular retail visits in the Baltimore and Annapolis regions. - Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards. - Acted as the liaison between YETI and retailers through the creation and submission of reports, documentation, and written summaries to both parties.

- Oversaw the development and execution of branding and marketing activities, ensuring consistent brand messaging and promotional strategies across all channels and 10 brick-and-mortar locations. - Coordinated, led, and directed all marketing initiatives, strategies, and campaigns to drive brand growth and achieve business objectives. - Implemented innovative marketing strategies, including digital advertising, social media campaigns, influencer marketing, and an average of 10 monthly events and partnerships. - Cultivated strategic partnerships and sponsorships to enhance brand visibility and reach new audiences. - Collaborated with cross-functional teams, such as operations, product development, and management, to align marketing efforts with overall business goals. - Presented regular reports and updates to the President and Vice President, providing key insights and recommendations for marketing initiatives. - Maintained a strong online presence, managing the company's website, social media platforms, and online/radio advertising campaigns. - Conducted regular site visits to assess visual merchandising, signage, and overall brand representation, providing guidance and recommendations for improvement.

- Seamlessly cultivated a cohesive brand image and experience through nuanced graphic design, copywriting, website curation, displays, interior design, and visual merchandising. - Managed the entire online and app presence, including customer service, public relations, marketing, push notifications, and social media campaigns. - Coordinated and facilitated all event management; Developed and organized promotions, partnerships, and sponsorships. - Increased brand awareness through field experiences, on-site art direction, photoshoots, and coordinating influencers.

- Directly responsible for the visual merchandising and product education of Herschel Supply Co products at Nordstrom locations in cadence with regular retail visits in the Baltimore region. - Executed and audited store signage and other visual merchandising elements in alignment with promotional campaigns and company standards. - Acted as the liaison between Herschel Supply Co and retailers by creating and submitting reports, documentation, and written summaries to both parties.

- Worked hand in hand with the E-Commerce Manager and Creative Director to conceptualize and create graphics across all channels while assisting with weekly new arrivals drops, email marketing, social media, and website optimization. - Responsible for developing and producing advertisements; maintains budgeting and analytics. - Prepared and organized online storefront marketing material, including product descriptions and subject lines, optimizing content to search engine criteria (SEO). - Investigated products and markets to determine areas for opportunity and viability for merchandising specific products, using online and offline sources. - Built and ran social media campaigns, aligning with corporate brand strategy. - Assisted in creating Brightside The Label designs, E-Commerce photoshoots, social media planning, copywriting, online merchandising, and B2C transactions.

- Generated a 4M average net profit by maximizing ROI while consecutively breaking company daily all-time sales records that exceeded 71K. - Implemented loss prevention strategies, alleviating shrink by 33%. - Analyzed sales numbers and performance metrics to locate deficits to implement process and visual merchandising improvements. - Maintained records of goods ordered and received; coordinated displays and installs. - Interviewed/hired prospective employees according to team needs and coordinated schedules; responsible for training and managing 25 sales associates and 5 assistants.