ASHLEY CHASE

Design, development and project management consulting

Venice | United States

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In my own words

— ASHLEY

With 13+ years of experience in the fashion industry - I build brands from the ground up and work as a cross-functional team member to manage projects from design to development through final launch.

I graduated Magna Cum Laude with a B.A. in Fine Arts as well as a B.S. in Alternative Medicine. I marry creativity with thorough knowledge of processes and innovation.

Trajectory

Mar 2021 — Now

Project based Technical Design and Development · Seek Discomfort

Men's and Women's activewear / performance collection Create tech packs: CADs, BOMs, spec sheets, grading, trims, fabrications, construction callouts, etc.

Sep 2009 — Now

Design, development and project management consulting · Ashley Cassandra Design Studio

Some clients include: Lionswear (Technical Development, Design), Seek Discomfort (Technical Development, Design), Jaanuu (Design, technical design) Travis Mathew (technical design, print development), Cami And Jax (technical design, development), Jetset & Travel (graphic design, social media, marketing), Ali Nichols Design Studio (textile & pattern design), The Covington (illustration), Island Grown Schools (illustration), Mass Farm to School (illustration), Edible Magazine (illustration), Urbanic (custom design coordinator, project manager), In Heroes We Trust (sales, product photography), Vegas Girls Night Out (graphic design, copy creation, social media marketing).

Jan 2021 — Feb 2021

Project based Design / Technical Design · Jaannuu

Hired on a freelance basis to design men's and women's outerwear Create specs and technical call-outs on all construction & components

Jan 2020 — Sep 2020

Freelance Assistant Design and Technical Development · LTH JKT

- Assist Head of Design with creation of Tech Packs including: CAD sketches, BOMs, Specification Sheets, Grading. - Create artwork for trims such as care and content labels, hang tags and stationery. - Lead fittings: Comment on details, construction and fit. Fit leather samples on model and make adjustments to the specs and update the tech pack Ensure fit standards and consistency is maintained across the collection. - Measure and QC SMS samples as they arrive in LA. Communicate any issues to the factory. - Measure and track pre-production samples as they come into the office. Communicate any issues to the factory. - Label all fit samples with tickets to indicate date received, general comments applied in fitting, next steps (for example, another fit required, request PP sample, OK to production, etc.). - Own style master, creating style #s and maintaining accuracy of the style data base based on garment composition. - Refine and suggest areas of improvement for current process / procedures.

Jan 2019 — Dec 2020

Freelance Technical design. Development. Print & pattern design · TEDDY FRESH

Hired on a freelance basis for Assistant Design and Development of tech packs including BOMs and creation of spec sheets. Develop grade rules. Review and comment on prototypes. Textile design.

Nov 2016 — Apr 2018

Assistant design. Development. Project management · The Lost Explorer

TLE is a luxury eco-conscious (apparel, accessories & apothecary) lifestyle brand. Responsibilities include: create tech packs, spec garments, review prototypes. Textile design. Source & negotiate materials, packaging, components, printing, trims & factories - domestically & internationally. Manage & facilitate all production operations from design to market launch - lead production team, implement production schedule, visit factories. Develop product costing. Ensure all wholesale orders are entered accurately - create invoices & place POs. Help drive sales through showroom exhibition. Met major delivery deadlines. Provide client services – retail & wholesale. Train new team members. General office management.

Sep 2015 — Dec 2018

Freelance Product Development. Print & pattern design · Holden

Hired on a freelance basis to assist Head of Design. Textile & print design. Prepare BOMs, tech & trim packs. Ensure proper size specifications, construction, fit & style details were followed. Ensure consistency in design elements by color matching between fabrics, Pantone chips, lab dips & trims. Photo-editing, color-correcting & retouching.

Nov 2009 — 2015

Founder. Creative director. Project management · SEALOVE / ULU

Design & development for international lifestyle brand: swimwear, wetsuits & apparel. Textile design. Trend research. Create tech packs, prototype & SMS review, manage WIP & production timeline. Ensure production schedule & delivery deadlines are met by working closely with all production contacts; factory visits. Develop costing & product descriptions. Manage all aspects of annual budget, invoicing & PO’s. Marketing & branding: design lookbooks, linesheets, hangtags, promotional materials, curate product & lifestyle imagery, populate company website. Participate in sales operations & attend major tradeshows, trunkshows & fashion shows. Develop & maintain relations with clientele. Train & supervise new team member.