Ashlee Hoholik
Freelance Designer · Bailey Blue
Los Angeles, CAIn My Own Words
· Extremely creative, detail-oriented, organized, and thorough · Skilled designer in both knit and woven categories, as well as import and domestic productions · Exemplifies superior communication, time management, and creative problem-solving skills · Fluid between computer illustration and hand-sketching · Experienced in tech design including pattern making, garment construction, fit, specs, and tech pack creation · Well versed in a wide array of fabrics, trims, printing processes, and fabric and garment finishes · Skilled in Adobe Illustrator, Photoshop, InDesign, Excel, PowerPoint, and Outlook · Thrives in a fast-paced, ever changing environment
Work Experience
Freelance Designer
Bailey Blue2019 – 2019
• Responsible for designing jr./young contemporary dress line via market research and updating best-sellers • Tech pack creation for overseas factory • Fabric sourcing and CAD requests and follow-up
Senior Designer
Damo Clothing2016 – 2019
• Designer for young contemporary, missy, and jr. lines of both in-house and private label manufacturing • Complete design development from initial market research and sourcing, to final garment presentation • Maintains a current knowledge of trending themes, new concepts and contributes inspiration daily • Works closely with sales team for account follow-up, developments, and meeting prep • Active participant in fit sessions and bulk approvals • Integral member of a design team that caters to key accounts including Nordstrom, Macy's, TJX, Ross Stores, Forever 21, Tilly's, Fashion Nova, Lord & Taylor, Stitch Fix, and Zulily among others
Senior Designer
SJS Apparel, Inc2014 – 2016
Designed for both young missy and junior labels sold to retailers including Dillard's, Pacsun, Ross Stores, Beall's Outlet, Styles for Less, and Charlotte Russe, • Successfully oversaw F/W and S/S lines from initial concepts to final presentation • Oversaw photo shoots and all styling and merchandising pertaining to seasonal look books • Managed a small team of assistant designers and interns daily • Involved in all fittings, lab-dip, and strike-off approvals • Participated in all sales meetings and follow-up developments
Assistant Merchandiser
B. Boston & Associates2013 – 2014
• Aided in the development and merchandising of multiple domestic and import lines • Attended and worked MAGIC shows twice yearly • Created and maintained multiple line sheets per season • Maintained swatch libraries and color cards • Worked closely with buyers, attended all sales meetings, and oversaw P.O.'s through to completion • Liaison between design and production teams
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