Art Abasolo

Art Director

2017 – Present

As an Award Winning Creative Director, I am responsible for strategy, integration and execution of advertising and branding campaigns. I lead a diverse team of engineers, graphic designers, copywriters and sales professionals to ensure the success of Snap Circuits, Elenco's award-winning product line. I oversee the creative process, provide art direction and serve as lead photographer for retail advertising, trade show displays, catalogs, brochures and website imagery. Responsibilities: Conceptualize ideas; assign projects; establish budgets; manage deadlines Influence corporate strategic planning Develop client and vendor relationships Hire and train creative staff Advanced Skills: Strategic Thinking Creative Problem-Solving Effective Communication Planning and Organizational Skills

Senior Graphic Designer

2010 – 2017

In my role as Senior Graphic Designer, I serve as principle creative for Maurice's premiere fishing and fitness brands: SouthBend, Hurricane Salt Tackle, Matzuo America, and Zon Fitness. -Create compelling design projects and manage initiatives from start to finish; ensure deliverables are consistent, cohesive, and on-time -Conceptualize and develop compelling designs that support strategic marketing goals while maintaining brand consistency -Collaborate with design peers, marketing groups and cross-functional teams -Design marketing collateral, catalogs, brochures,posters, magazines and ads -Develop package designs and communicate with overseas manufacturing -Design exhibits for domestic and international conventions and trade shows

Global Senior Designer

2003 – 2009

As a Global Senior Designer, I was in charge of design, production and product development for Wilson's Golf & Racquet products and accessories. Global Revenue: $50M; Retailers: Target, Walmart, Sears, K Mart, The Sports Authority, Golf Galaxy, Dick's Sporting Goods. -Concept, line structure and cosmetic design for 100 global products, including Golf Clubs, Tennis Rackets, Badminton/Racquetball/Squash Racquets and Platform Paddles for men's, women's, youth and licensed character products -Developed color and graphics for the global launch of new Wilson and premium Wilson Staff golf line products while upholding present market and sales trends

Senior Creative Manager of Product Development

1999 – 2003

As the parent company of such legendary brands as Schwinn, Mongoose and Kid Trax, Pacific Cycle delivers some of the biggest names in outdoor recreation. I was hired as a Senior Graphic Designer and Photographer in 1999, promoted to Creative Marketing Manager in 2000, and promoted to Creative Manager of Product Development in 2001. -Managed in-house graphic designers, contractors and freelancers -Developed ad campaigns and guided creative direction for premium bicycle brands -Provided digital image database support for web designer

Graphic Designer/Photographer

1996 – 1999

Brunswick Bicycles, a division of Brunswick Corporation, marketed bicycles with well-recognized brand names via mass merchandisers, sporting good superstores and independent bike dealers. As a Graphic Designer and Photographer, I was tasked with creating cutting-edge colors and graphics for bicycles and juvenile products for Mongoose, MGX and Roadmaster. -Performed product styling for diverse bike categories, from tricycles to titanium road bikes -Designed juvenile product package/carton and POP displays -Shot conventional product/catalog photography

General Manager/Partner

1992 – 1997

Owned and operated one of the midwest's first premiere indoor skateparks. Received national attention and recognition from the action sports community for positively effecting the interest and growth of the skating industry. -Operations, maintenance, construction, marketing and promotion of all skatepark activities and events -Creation, promotion and production of national skateboard, inline skating, BMX Freestyle and pre-competitions, prior to the X-Games

Photography

Graphic Design | Photography