Armando Acosta
Sales representative · ES Water Sports llc
San Clemente, CA
In My Own Words
Multi-disciplined business development leader with hands-on experience building Surf & Skate/Action Sports brands from the ground up. Experienced in all aspects of brand/apparel & accessories product development; directing end-to-end product management and product marketing strategy for brand development and business growth. Operations director improving operational efficiency in manufacturing/production, international logistics, & distribution management through effective operations leadership; facilitating go-to-market speed of products/deliverables. Knowledgeable in Central/South American (LATAM) markets and experienced in Asian operations; open to positions with travel. Currently in territory sales, pipeline development, and national account management; providing package management solutions to clients in both U.S. & Canadian markets, ensuring quality customer service and client satisfaction. Open to challenging roles in diverse industries; willing to take on business challenges to promote category growth, build market share, and deliver channels for new revenue.
- Skilled in communications & relationship building to influence all levels of cross-functional teams/business units; leveraging product knowledge, market research, and business insights (i.e. forecasting/analysis, industry trends) to guide business leaders in decision-making as well as successfully engage new & existing customers for increased sales opportunities and new revenue. - Project management leadership, developing projects to execute branding strategy; aligning with promotional sales & marketing campaigns and merchandising programs; meeting business objectives and achieving strategic goals. - Business leader with diverse industry background in Surf & Skate/Action Sports Consumer Products (Apparel, Accessories, Shoes, etc.), Textiles, Services Marketing, and Service Delivery; delivering global brand awareness to clients (e.g. retail brands, athletes) using an international business network for vendor partnerships, strategic alliances, & promotional marketing efforts. - Expertise in apparel, accessories, & shoe production/manufacturing operations; inclusive of concept/design of product/ brand, strategic sourcing, price negotiations, sample selection, quality control, & graphic/fashion designers management. - Specialized Action/Extreme Sports background, creating international exposure for athletes in need of branding solutions in international markets via promotional marketing services (i.e. international distribution, logistics management, events).
Work Experience
Sales representative
ES Water Sports llc2014 – Present
Principal surf/bodyboard equipment sales representative for Latin America and Puerto Rico; support warehouse functions - shipping, receiving, and inventory control; promote company at surf expos; generate logo and image options during the company’s re-branding; and manage retail store
Account Executive
Parcel Pending2017 – 2021
Startup providing package management solutions to customers; supplying customers (e.g. corporate offices, retail businesses, and residential communities/properties) with state-of-the-art electronic lockers and 24/7 access to packages ordered online; taking away the responsibility to onsite teams in having to receive, store, manage, access and deal with excessive amounts of packages. National Account Executive, 1/2018-Present Provide solutions to customers on the package problem property managers face at their communities across the U.S. and Canada. -Perform sales activities, manage/forecast sales pipeline development, & achieve/exceed sales quotas with good customer service. -Conduct lead generation for new sales opportunities using Salesforce/CRM database, while maintaining existing accounts. -Established relationships with key decision-makers to close deals and meet/exceed sales goals; identifying business needs and utilizing solutions-selling and consultative sales approach in communications strategy to produce sales outcomes.
Bilingual Customer Service Representative
Parcel Pending2016 – 2017
Handle Spanish & English-speaking customer inquiries/issues regarding customer transactions spanning over 1500 properties. -Liaison between property managers, couriers, and customers; assuring prompt and accurate service, timely troubleshooting of client issues and escalation to proper internal departments when applicable. -Provide follow-up and aftercare service to ensure a positive customer-centric experience and returning client base; assisting with creating innovative ideas using a team approach for development of the company as well as generating marketing strategies to be implemented for further market expansion and company growth.
Department Head - Skatepark
Island Lake Summer Camp2016 – 2017
Managed Skatepark at beautiful Island Lake Summer Camp in the Pocono’s area during Summer times. Responsible for making hundreds of kids happy in a safe and friendly environment, helping campers (8-16 years old) build their confidence through the sport of skateboarding. Managed staff, equipment, organized schedules, assessments, beginner, intermediate and advance classes and competitions. See less
Director of Operations
El Pico Distribution2013 – 2016
El Pico Distribution is a highly technical company with the ability to define, service, and control product development, prototyping, and manufacturing. We also provide a host of value-added services designed to allow a completely customized finished package Direct international distribution of surf/skate apparel and accessories; facilitate textile design and production services; and coach existing and start-up brands through the manufacturing process See less
Co Founder
SDX Extreme Sports Association - Venezuela2009 – 2012
Managed team riders; organized community events and surf/skate competitions; and through cooperative effort, built the San Diego Skate Park - the first skate park in Valencia, Venezuela
Founder
Movimiento Ilicito Clothing - Venzuela/Peru2008 – 2012
Originated company vision and overall direction; lead men’s and women’s apparel, accessory, and shoe production and manufacturing; implemented quality control and managed national distribution; and organized promotional events - concerts, art shows, and surf/skate contests
Sales Representative
Beach and Fashion c.a - Venezuela2001 – 2011
Represented Anarchy Eyewear, Cobian Sandals, and Dahui; independently represented Custom X/Cartel Bodyboards and Kapaloa fins; managed quality and consistency of product and service delivery; responsible for all sales activities and customer service for assigned brands
Founder
Level Bodyboarding Clothing - Venezuela/Peru2001 – 2006
Formulated and implemented the strategic plans for Level clothing and accessories; established branding; directed creative design; and performed marketing and sales nationwide
Director of Operations
Influence Graphic Collective - Venezuela2005 – 2006
Developed innovative graphic interior design solutions for surf/skate shops; produced promotional products for businesses; and coordinated magazine design and publishing
Education
5 semester Mechanic maintenance Technician
IUTI2001 – 2003
5 semester Mechanic maintenance Technician
Industries
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