Anokah Maynard
SENIOR DESIGNER/LIFESTYLE DESIGN DIRECTOR · FILA USA
New York, NY
In My Own Words
Hi! Thanks for visiting my page. I’m an extremely passionate and creative designer. I pride myself in putting my all into absolutely every project I take on. I’ve been in the industry for 10+ years and trained under some of the top fashion business individuals and Designers in the Industry. I think I'm the perfect mix of creative and business... I am an artist at heart, but I understand that in the end, this is a business and I will align myself and do the work that needs to be done to drive sales.
Brands I’ve worked on include: Fila (in line and co lab projects), Sketchers Activewear, Karl Lagerfeld, Simply Vera by Vera Wang, Argyle Culture, Todd Smith by LL Cool J, French Connection UK (lifestyle), Vena Cava etc.
Skills include: -Manages a team of 8+ design employees; -Expert communicator to factory; -Overseas travel to factory and design shopping trip; -Expert at sketching & tech packs; -Expert at Fit and Technical Design; -Present design concept and trends to sales, directors and respective retailers; -Price negotiator w/ Production Manager & respective factories -Properly organize and manage my work and work of the team to meet Calendar deadlines. -Create and maintain T&A Calendar
I am relocating to California in the next few months and would like to solidify a position before arriving. I look forward to bringing my New York hustle and wit to a wonderful brand that will have me.
Work Experience

SENIOR DESIGNER/LIFESTYLE DESIGN DIRECTOR
FILA USA2015 – Present
-In Charge of Women's Lifestyle, Women's Activewear & Athleisure -Manage team of 5+ Designers to execute collection -Travel Domestic & International for production process/design trips etc -In charge of catalogue sign off, marketing reviews, photoshoots etc

DESIGNER
FILA USA2012 – 2015
-In Charge of Women's Training Line- Design and Technical -Travel Domestic and International for production process/design trips etc -Served as Liaison between Design, Tech, Marketing & Sales for all product
ASSOCIATE DESIGNER
Li & Fung- French Connections, Sketchers Activewear2006 – 2012
-Sketched current season and updated sketches -Tech Packed line -Served as go to person for respective division
ASSISTANT DESIGNER
Li & Fung- Simply Vera Vera Wang; Karl Lagerfeld, Argyle Culture2006 – 2008
-Assisted design team on all daily tasks - Sketched -Cut Fabric -Set up Tech Packs -Assisted in mood boards, color cards etc
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