Annie Hsu
Marketing Lead · Arc'teryx
In My Own Words
• Finely honed ability to analyze and identify business opportunities for growth • Demonstrable success performing customer analysis, merchandise development, sales forecasting/planning, tech pack, sourcing, production, and marketing strategies • Strong communication skills in sales, vendor relations, and negotiation • Ability to lead and to work in a team environment, as needed • Proficient in PC/Mac programs (Microsoft Office Suite, Illustrator, Photoshop, etc.) • Fluent in Chinese (Mandarin) and Taiwanese
Work Experience
Marketing Lead
Arc'teryx2017 – 2020
• Drove brand presence through local/social communities, ambassador programs, and events • Networked and built relationships with consumers and store partnerships • Planned, developed and executed marketing plans that aligned with the brand, the store objectives, and maximized productivity within the yearly budget • Encouraged all staff to participate in planning and attending in-store and off-site events • Produced monthly reports on community engagement and events
Sales Operational Manager
Kellwood2012 – 2017
• Directed and managed project development from start to finish for all private labels (E.g. Target) • Acted as liaison between Sales, Design, Production, Technical Design, CS, and Logistic departments • Oversaw internal and external communications regarding products in development stages • Planned and managed Time and Action calendars for all projects; Lead weekly meetings • Provided market research regarding trends and analyzed sell-through for all programs
Customer Service/Sales Manager
Matteo LLC2011 – 2011
• Managed west coast wholesale sales team as well as the east coast retail sales team • Identified customer service issues and provided solutions for the sales team • Forecasted and developed sales goals • Conducted market research and identified the latest fashion trends • Represented company at trade shows to promote the brand
Account Manager
Yuching Lace Work2009 – 2011
• Maintained excellent relationships with current and potential clients • Established strong communication between clients and manufactures • Developed new sales strategies to increase sales volume • Conducted sales meetings and negotiations with clients • Conducted market research and identified the latest fashion trends
Assistant Buyer - Tabletop
Gump's San Francisco2007 – 2009
• Maintained excellent relationships with domestic and international vendors • Supported buyer with development of merchandise strategy for both Retail and Direct Sales • Prepared various sales reports and updated actual budget plan for meetings • Managed purchase orders and solved invoice issues and damaged merchandise • Provided sales training and information for the sales associates
Account Manager
Too Good Gourmet2005 – 2007
• Managed large to medium-sized corporate accounts worth more than 1 million in revenue • Conducted sales meetings and attended trade shows • Developed new sales strategies and assisted with marketing plans to increase sales • Forecasted sales and negotiated regular and volume prices on all products
Education
Associate of Arts, Professional Designation
FIDM2011 – 2011
Associate of Arts, Professional Designation
