Anne Hinman

Brand Builder

Sheridan | United States

Skills

Budget Related
Digital
General Management
Market Research
General

View all

Interests

Cooking

Backpacking

Trail Running

Industries

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Anne

<p>I specialize in creating strategies for marketing campaigns that generate results through targeted differentiation, and creating emotional branding that appeals to ethos, pathos, and/or logos.

My priority is to provide a seamless, captivating voice across vital marketing channels that engages target audiences, ultimately increasing customer lifetime value.</p><p>On a personal note, one my favorite activities (and considered a personality trait) is trail/ultra running. Better put – I am one of those crazy people who enjoys hours of running on a trail with a pack full of food. I find I am happiest outdoors, and encourage others to explore whatever terrain they find themselves in.</p>

Trajectory

Apr 2023 — Jan 2024

Marketing and Social Media Coordinator · Wild Tribute

●Craft and oversee targeted storytelling campaigns across various platforms ensuring alignment with our brand strategy and engaging our audience effectively ● Spearheaded and executed comprehensive integrated marketing campaigns, resulting in a remarkable 9% increase in social media following, showcasing adeptness in fostering online community engagement. ● Successfully drove a 23% growth in email revenue and a substantial 26% expansion of the email subscriber base, highlighting a strategic approach to email marketing and audience outreach. ● Lead strategic coordination of giveaways, campaigns, and events, spearhead the brand ambassador program, and stay at the forefront of digital marketing trends and best practices

Jan 2020 — Dec 2023

Community & Content Manager · Only Co.

Curate and manage platform-specific storytelling social campaigns tailored to client audience across all platforms; Facebook, Twitter, LinkedIn, Instagram, Youtube, and TikTok ● Serve as the voice of the brand; building consumer-centric relationships ● Conduct post-campaign performance reports, including recommendations based off of KPIs across multiple channels ● Produce and oversee long term and ad-hoc projects; completing over 100+ digital media campaigns and manage individual budgets (Meta, TikTok, Streaming Services, Spotify)