Ann-Kristin Erdmann
Skills
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Interests
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Industries
In my own words
— Ann-KristinDirected Product Management, Sales and Marketing Teams to launch and deliver Global Sport and Brand Collections of Apparel & Accessories.
Key Responsibilities and Achievements :
- Lead Business Planning and Budgeting with a Team of 7 Direct Reports.
- Lead Development and Production of 11 Product Lines for Formula One, Soccer, and Athletes Sports and Fashion Apparel. - Bundled All Red Bull Consumer Product Purchasing Activities into one Department. - Implemented Cost Savings by Setting up a Purchasing Competence Center.
- Set up E-Commerce, B2B, and Retail for Red Bull World Store and Red Bull Fan Shop.. - Set up and Developed Business Units for USA And Brazil.
- Lead Negotiation and Acquisition of Licensing Agreements for Red Bull Sport Teams.
- Planned and Implemented Marketing Activities from Retail to E-Commerce. - Established new Red Bull World Retail Concept in Select Airports.
Trajectory
Activity
Education history
University of Jena
MBA | 2009 - 2011
University of Ulm
BA in Business Administration | 2001 - 2006
