In my own words
— AndySenior creative director, designer, and developer in constant pursuit of new ways to blend technology & storytelling.
Incredible knowledge and insight of the snow sports industry provided through a combination of various industry design work, and 12 seasons of snowboard instruction (AASI certified).
Trajectory
Jul 2018 — Now
Sr. Interaction Designer · C. R. England
Redefining UX process from the ground up around user-centered, data-driven design practices to support a suite of digital tools that manage 7K drivers, 6K CDL students, 5K trucks, and 8K trailers; while also mending relationships between creative and business units that had previously been burnt by organizing and advocating for company-wide design coordination and adherence to design standards.
Jan 2002 — Now
Creative Designer & Consultant · Shaffer Creative Works
Provide creative leadership for the complete design process including market research, conception/prototyping, development and implementation of all projects, in all areas of visual communication.
Clients Include: Brighton Mountain Resort, Valle Nevado Ski Resort in Chile, Utah Co-Op Markets, Fortune 500 - Owens-Illinois, and more
Aug 2014 — May 2018
Sr. Creative Designer · Sorenson Media
Built and lead the in-house creative team and oversaw visual consistency of brand elements & graphics across all mediums and product initiatives while working closely with the marketing and business solution teams to implement advertising, social media, video, and email strategies.
Jul 2007 — Jul 2014
Communications Designer & Coach · Salt Lake City School District
Direct and design communications for the district's departments, schools, and programs. Lead over 300 print and web content editors across 60 internal teams, which consistently reached a public audience of over 30,000 and an internal staff of 3,500 personnel.
Oct 2007 — Apr 2013
Snowboard Instructor · Brighton Resort
Provide an educational and enjoyable snowboarding experience while sharing the knowledge of an activity that I'm passionate for.
Aug 2001 — Jul 2007
Graphic/Web Designer · BizTech
Creation of internal corporate and subsidiary communication materials, for web, email, and print, as well as a external clients at local and regional levels.
Jan 2000 — Mar 2005
Snowboard Instructor · Mad River Mountain
Provide an educational and enjoyable snowboarding experience while sharing the knowledge of an activity that I'm passionate for.
Activity
Education history
University of Toledo
Bachelor Degree | 1999 - 2003
