Andy Lee

Brands: O'Neill, Lost Enterprises, Rusty, True Love False Idols, Metal Mulisha, FMF Role * Set and execute a modern, creative, data-driven marketing brand strategy that supports key objectives and drives omni-channel brand awareness, engagement and sales. * Create organizational structure: recruit, manage, and develop best-in-class teams built on a culture that champions bold ideas, innovation, and forward-thinking * Lead calendar, go-to-market strategies, product campaigns, in-store activations, brand storytelling, communications, PR, social media, influencer, partnerships, collabs, community-building, and events * Establish, monitor, and refine all key business and marketing KPIs for optimal performance * Partner with cross-functional departments to synchronize and synergize brand initiatives * Maximize performance of sales and marketing programs to drive brand awareness, traffic, engagement, and growth * Lead all aspects of content, social media, and influencer strategies to ensure brand and customer experience alignment * Drive new customer acquisition through world-class brand storytelling, content, and marketing funnel optimization * Identify growth opportunities and drive channel optimization * Evolve strategies based on consumer insights, shopping behavior, market trends, competitor analysis, and new technologies * Oversee content conceptualization, creation and brand messaging for multi-channel use * Develop and execute a framework for brand partnerships and collaborations to drive hype, brand awareness, customer acquisition, and sales * Contribute advances in new products, product lines, categories, and their go-to-market strategies * Relentless focus on connecting the dots to maximize brand impact * Digest, synthesize, and leverage information across the business to inform decisions, turn ideas into broader campaigns, and help functional teams drive greater impact in their day-to-day roles * Work with finance to formulate, allocate, and manage brand P&L * Set sales forecasts and hit monthly, quarterly, and yearly revenue targets * Lead global expansion strategies into Europe, Asia, and South America What I Bring * 20 years of experience in the fashion industry with strength in creating and driving impactful marketing strategies and effective ecommerce and in-store experiences * Demonstrated success leading sales and marketing campaigns utilizing innovative strategies that achieve results (sales, traffic, engagement, customer acquisition, ROAS, list growth, conversions) * Deep multi-channel experience in creating and implementing strategies across wholesale, DTC, and third-party retail channels * A highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating and inspiring others * A natural story teller with a unique and distinct perspective * Forward-thinking with a balance of analytical and creative thinking * Ability to create efficient and effective processes that maximize skills and time to improve company performance * Experience leading both start-ups and established brands for growth * A solution-oriented mindset with problem-solving skills * Thrives in a fast-paced environment with an ability to manage competing priorities with thoroughness while driving continuous improvements to meet the needs of a high-growth business * Low ego, high ambition, dedicated work ethic, and a positive attitude * Highly developed interpersonal skills and a passion for working with others * Exceptional organizational skills; detail-orientated * Unique understanding of both creative and analytical details * Entrepreneurial - able to deal with ambiguity and work with little or no direction with flexibility and agility * Extensive experience and knowledge of web platforms (Shopify, Klaviyo, Postscript, Attentive, Planoly, Monday, Slack, Asana, Later, Triple Whale, NuOrder, Salesforce)