Andy Banas

Directed global marketing and creative direction for Eleven Experience, Grassy Creek, and their additional business units, including Irwin Guides, Irwin Brewing Company, and the Crested Butte Public House. Eleven Experience is an industry-leading luxury adventure travel company with a diverse collection of owned and operated properties around the world. Integrated Marketing: Developed and maintained company-wide integrated marketing communications collateral, websites, and promotional campaigns. Strategized and executed global PR efforts, hosting dozens of renowned travel journalists annually. Directed all marketing efforts focusing on design, email marketing, social media, B2B and B2C events, and digital marketing targeting key demographics. Leadership Experience: Built and led a team of seven direct reports, two external PR agencies (Victoria King Public Relations and Perowne International), and various third-party partners to achieve marketing objectives. Developed and managed annual marketing budget. Product Launch: Developed the strategy and executed marketing product launch plans for new property openings including Rio Palena Lodge (Chilean Patagonia), Cedar Lodge (New Zealand), Eleven Homes (Global Collection), and Kingfisher Heli (British Columbia).

Marketing Strategy: Created and executed company-wide marketing strategy including refined product plan, enhanced digital marketing presence, business development, and event marketing. Sales Management: Directly managed and provided hands-on strategic leadership to both Midwest and East Coast Sales Managers. Directly supported sales for West Coast by cultivating B2B partner relationships. Product Strategy: Strategized and authored a comprehensive product plan including an in-depth assessment of long-term company goals, consumer needs, and product/market trends.

Company Formation: Utilized nuanced understanding of lifestyle, outdoor, and skateboard industries to form 401k Materials, a performance apparel company targeting an underserved demographic. Employed entrepreneurship, business administration, and marketing experience to execute all business formation activities. Product Development: Leveraged product management experience and deep understanding of target market to create seasonal product line strategy. Formed design, development, and production team. Marketing Strategy: Implemented marketing strategy including the assembly of a network of key influencers and brand ambassadors. Personally created product positioning and brand copy. Assembled graphic and web design team to deliver collateral consistent with the company’s vision.

Product Management: Developed short, mid, and long-term marketing strategies for the Angel® Catheter and executed all marketing and product management activities for BiO2 Medical. Created an onboarding plan for sales reps. Served as the product trainer for the sales team and physician end-users. Developed arguments to overcome sales obstacles. Branding & Marketing Collateral Creation: Developed and implemented comprehensive brand strategy creating collateral to support commercialization efforts in both international and domestic markets. Lead Generation & Tradeshow Strategy: Coordinated tradeshow presence and generated a database of 1,000+ qualified sales leads across 11 international conferences. Distribution Network Creation & Sales Support: Identified, vetted, and partnered with 16 international medical device distribution organizations. Prepared and performed formal in-person distributor training meetings and provided ongoing product support.

Worked for the lift ticket department at Breckenridge Ski Area for the 2009/2010 ski season. Responsible for selling lift tickets and season passes while providing excellent customer service. Promoted to lead position three months after hire.