Andy Ashford

In my life, both as an athlete and a spectator, sports have always delivered a feeling of total immersion. I’m driven to create that same sense of connection for audiences around the world through marketing and communications.

I’ve been entrusted with a wide variety of marketing responsibilities for some of the biggest brands in sports and no matter the scale of an event, each project unfolds like construction. Different trades collaborate to shape an intricate structure into existence that can stand the test of time and hold space for profound memories. I find equal parts artistry and labor in the process, especially in my primary medium of messaging.

There's an endless amount of detail to be learned in every endeavor, so I love to experiment with ideas and tinker with tools to unlock maximum potential. While building brands, storylines, and touchpoints can be serious work, my approach is grounded in light-hearted fun. After all, we serve in the business of play!

I spend most of my time outside, staying active—surfing, basketball, and golf are in constant rotation. Shoot me a message if you have an opportunity in mind, if you're curious about the industry, or if you’d just like to chat!

“That’s why I love entertainment, in all forms: it’s connection disguised as escapism.” - Justin Timberlake