Jan 2023 — Now
Default · Deschutes Brewery
Collaborated with the Chief Marketing Officer and Innovation Brand Manager to ensure
progression, improvement, and consistency in packaging for their Variety Packs and can
designs. Additionally, I consulted sharing brand strategy and organization to help set
Deschutes Brewery and its sister company Boneyard Brewery up for success.
Jan 2007 — Now
Creative Director Brand Creator Product AND Graphic Designer · Andrew Wickstrom Creative
Manage creative direction, including graphic design, product design, packaging, branding, and
360 marketing campaigns. Collaborate with diverse clientele ranging from individuals and small
businesses to leading in-house teams within large corporations. Support and guide brand and product strategies to transform visions into reality, steering towards successful fruition.
Pioneered the successful inception of 805 and Mind Haze brands within the Firestone
Walker portfolio, driving substantial revenue and revitalizing organizational growth.
Spearheaded end-to-end development of creative initiatives for ad campaigns, digital
platforms, packaging, film, retail, and product branding at Firestone Walker, resulting in revenue generating brands.
Designed and engineered the top-selling Fanning Sandal, showcasing innovation and craftsmanship, which contributed significantly to market acceptance and identified
growth opportunities.
CREATIVE DIRECTOR A: Templeton, CA 93465
EXPERIENCE CONTINUED
Art Direction & Packaging
Jan 2011 — Dec 2022
Art Director · Firestone Walker Brewing Company
Spearheaded end-to-end development of creative initiatives for ad campaigns, digital platforms,
packaging, film, retail, and product branding. Defined visual identity for key brand categories,
resulting in top revenue-generating brands 805 and Mind Haze. Oversaw Specialty Program and Brewmaster's Collective Beer Club, translating complex data into innovative design
solutions. Fostered team growth through mentorship, ensuring creative excellence.
Jan 2009 — Dec 2015
Freelance Consultant AND Footwear Designer · Deckers/UGG
Engaged with VP of Product and PLM to lead seasonal product design, color, and material
strategies. Focused on cutting-edge design, fashion trends, and material innovations, driving
product excellence by integrating design, expansion, and manufacturing. Established
emotional connections through authentic storytelling, elevating classics and iconic products.
Demonstrated expertise in understanding consumer preferences and brand cohesion.
Jan 2002 — Dec 2009
Senior Footwear Design Manager · Reef Caralsbad CA
Led development of cutting-edge footwear line for the US action sports market. Engineered
top-selling Fanning Sandal, showcasing innovation and craftsmanship. Analysed market
feedback to optimize product acceptance and identify growth opportunities. Collaborated with sales teams and distributors, aligning strategies with brand vision and pricing.
Ensured cost-effective design and presented products at trade shows and to key clients.
