Andrew Stark
Marketing Manager · Big Air Trampoline Park
Mission Viejo, CA
In My Own Words
Marketing professional with hands-on knowledge working in the industry. I love to create and channel my competitive personality into my work. Marathon Runner - Outdoor Enthusiast - Amateur Photographer
Work Experience
Marketing Manager
Big Air Trampoline Park2020 – Present
Big Air is being established as the premier Trampoline Park Franchise in the US and beyond. • Manage and advise ten nationwide franchisee locations ensuring proper marketing practices meet corporate guidelines to drive and deliver ROI. • Create quarterly marketing plans, strategy & asset packs including brand and promotional calendars, programs and new product introductions and present to entire franchise system. • In charge of two marketing departments and execution of all marketing responsibilities for two corporate locations in Orange County. • Lead monthly Marketing calls with franchise system to assist with implementation and optimization. • Built and launched a brand-new, mobile optimized, multi-site architectured website that increased e-commerce sales by 30% in the first quarter after launch. • Project management in development, use and optimization of franchise system marketing programs including email marketing, social media, SEO/SEM, asset creation and deployment.
Marketing Manager
Money360, Inc2018 – 2020
Money360 is a nationwide, commercial real estate direct lender. • Design and oversee all aspects of the digital marketing department including our marketing database, email campaigns, display advertising campaigns and social media platforms. • Managed SEO/SEM (Google Adwords & Analytics). • Prepare accurate reports on our marketing campaign’s overall performance. • Manage events program with nationwide sponsorship of 50+ CRE conferences annually. • Programs/Skills: Adobe Creative Suite, Microsoft Office Programs, Email Marketing Programs, Website Editing Programs, SEO, Online Ad Buying, Event Management.
Marketing Specialist
Eagle Industrial Group Inc2015 – 2018
Ran the Marketing Department managing the complete scope of campaigns implemented to hit objectives and key results. The company owned two brands and I handled all day to day aspects of the online presence for these brands including social media, email marketing, website/ecommerce management, product management, SEM/SEO & graphic design. I created content/copywriting for each platform, developed brand oriented strategy and managed paid advertising with the intent to open customer dialogue, viewership and sales. Programs I’m proficient in using: Adobe Creative Suite, Microsoft Programs, Magento, Wordpress, Mailchimp, CRM(Quickbase), Google/Amazon/Facebook Backends I’ve included other selected general marketing accomplishments below: • CLIENT MANAGEMENT - Managed our largest client, Costco Wholesale, through marketing scheduling, budgeting and sales strategy that resulted in a sales increase from $10 million to $14 million in fiscal 2017 • ACCOUNT MANAGEMENT - Managed a $3 million nationwide marketing budget that included traditional print & digital media and implemented increased mobile initiatives • ONLINE MARKETING - Managed SEM/SEO/PPC (Google, Facebook, YouTube, Amazon) • WEBSITES & SOCIAL MEDIA - In charge of backends and content creation for company websites & built and managed company social media networks building brand awareness • CONTENT CREATION - Produced and released two commercials through a top video production company resulting in a 30% increase in web traffic and sales over one quarter
Education
Bachelors Degree in Business Administration
San Diego State University2012 – 2014
Bachelors Degree in Business Administration
Interests
Industries
Activity
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