Andrew Rodesney
Strengthening Brands Through Apparel, Storytelling, and Strategy.
Irvine | US
Skills
- Project Management
- Brand Architecture
- Strategic Planning
- Creative Strategy
- Product Marketing
Interests
men's fashion
Audiophilia
Cooking
Listening to music
Playing musical instruments
Woodworking
Industries
Fashion
Moto & Powersports
Music
Skate
Streetwear
Surf
In my own words
— Andrew<p>I've spent over a decade collaborating with clients, retailers and brands to develop products, curate brick & mortar retail spaces, effectively execute brand and marketing strategies, and contribute to sales by developing key relationships with clients .
</p><p><br></p><p>My focus for the last 4 years has been on fostering key customer and vendor relationships, strategic partnerships and positioning in the custom apparel and manufacturing sector, and occasional the occasional retail activation. </p><p><br></p><p>My goal is to leverage my strong skills in communication, branding, and creativity to scale business, develop new key client relationships, enhance brands and their products, and improve the overall customer experience.</p>
Trajectory
Jun 2023 — Now
Senior Account & Brand Strategy Manager · Driftwood Co. Design & Supply
With Driftwood Co. Design & Supply, I have been responsible for overseeing client accounts, developing and deploying brand strategies, and ensuring the alignment with short and long-term business goals for both our clients and the company. I manage client relationships, lead strategic planning, and oversee the execution of marketing campaigns for social and web platforms. Additionally, I analyze market trends, identify opportunities for growth, and collaborate with cross-functional teams to optimize brand positioning and performance.
Jul 2009 — Jan 2023
Drummer - Touring / Session · Kid Liberty
Drums/Percussion
Album: 'Fight With Your Fists', Singles - "We Suck"
Label: Trustkill / Bullet Tooth
Distribution: Universal
Touring, production, marketing, sales
Nov 2021 — May 2022
Strengthening Brands Through Apparel, Storytelling, and Strategy. · Printed Threads
Manage key client accounts, fostering long-term partnerships and revenue growth, and supervise project execution, ensuring timely and cost-effective production.
Jul 2018 — Aug 2021
Brand Director · Civilized Sleep Solutions, Ivy Organics - Los Angeles
Lead the strategic development and execution of a luxury, certified organic mattress and bedding brand, ensuring a cohesive and compelling brand identity. Oversee brand copy, photography direction, and web development using Shopify to optimize direct-to-consumer sales. Build and manage a strong wholesale program while maintaining direct customer engagement, ensure responsible sourcing, full traceability, and environmental compliance from raw material harvesting to final production. Lastly, to drive brand growth through strategic positioning, market expansion, and customer-focused initiatives in the luxury bedding industry.
Sep 2014 — Oct 2021
Drummer / Production Assistant / Songwriter · Crucial Sound
Instrumental tracking - Drums, Guitar.
Production
Jun 2015 — May 2018
Visual Merchandiser · Tankfarm & Co.
• Develop floor plans and three-dimensional displays in order to maximize sales
• Curate store space in a story-telling and relatable manner, giving life to the brand
• Originally hired as a store manager, I have assisted in the development of infrastructure for the company, interviewing, hiring and training new employees, and was co-writer on all current and new company policies
• YOY growth has been over 20% and my annual sales to date exceed $135k between 2
Dec 2015 — Jan 2016
Session Drummer · Crooked Teeth
Drums & Percussion tracking, production assistant.
Oct 2013 — Feb 2016
Store Manager · DWNTWN Projects, Inc.
• Direction of operations on sales floor - delegating daily tasks to employees to meet and exceed stores sales goals, keeping employees motivated to perform in the highest capacity
• Train employees to maintain a superior and professional level of customer service, as well as responsibility for the morning opening and nightly closing of cash register
• Merchandising and marketing aspects: to develop floor plans and three-dimensional displays in order to maximize sales, coordinate in-store or brand affiliated events, and provide creative for online marketing and social media platforms
Oct 2013 — Dec 2015
Brand Ambassador · Sync Denim // Synchronized Living - Los Angeles
• Attend industry trade shows like Agenda and Liberty Fairs to represent brand in a positive light, and by doing so help to increase brand awareness and sales
• Furthermore, curate tradeshow booths to convey brand mission, lifestyle, and to highlight features and benefits of products
Aug 2007 — Aug 2009
Drummer - Touring / Session · Betterluck
4pc Pop-Punk outfit based outside of Houston, TX. 2 releases as a member: "Get the Spotlight EP" & "HATELOVELIFEPARTY" // Drummer and co-writer with Kyle Durst, Stephen Kornblit, & Chase Woods.
Activity
Projects
Creative Direction - Brand Design
Driftwood, Showroom Display Activation
805 Beer - Graphic Tee Concept Design
Missing Man Project
Anderson Bros. Retail Activation
DWNTWN x NIKE SB - Product Photography
Tankfarm & Co. Seal Beach - Retail Activation
Loose Ends - Writing, Production, Direction
Ivy Organics - Booth Design & Activation
Custom Reception Desk - Warren T Fitness, Gym
Ivy Organics - Product Photography Direction
Tankfarm & Co. - Visual Merchandising
Seager X Tankfarm & Co. - Art Design
