Andrew Calderas
Digital Marketing Specialist · WFH. Enterprises
La Verne, CAIn My Own Words
My name is Andrew Calderas. My goal is to place a creative touch and logical thinking stamp on collaborative projects, and my own original publications. I work creatively and passionately within infrastructural design and marketing. I have a passion for people and building in-depth relationships therein. My goal is to organize creative approaches, projects, and productions that are a reflection of culture & lifestyle.
Interpersonal Relationships, Trend Analysis. Strategic Marketing, Content Writing. Comprehensive Knowledge of Sub-Cultural lifestyle, Retail Management. Wholesale Distribution, Visual Merchandising. Social Platforms Marketing.
Work Experience
Digital Marketing Specialist
WFH. Enterprises2017 – Present
WFH Enterprises develops effective products for growth. Developing a comprehensive brand identity via social media channels is my focus.
Gallery Operations
The Seventh Letter2017 – 2018
The Seventh Letter Gallery & Flagship is the core of Los Angeles Art & Graffiti. The gallery location is the stage for activations, pop-ups, and experiential exhibitions. In my time with The Seventh Letter I have worked with artists and collectives such as Nike, Joshua Vides (Reality to Idea), Mad Decent (Diplo), Adidas Skateboarding, VANS, Anthony Civarelli (Gorilla Biscuits) and many more. My role is the point person on site for these activations, aiding in the execution of the experience. The Seventh Letter aids in projects with the likes of TreeBase Klear, Clobber Massive, Electric Sky Co., TASTEMAKERS, Art Heist, Insomniac Events, etc.
Retail Relations Contractor
Hall Of Flowers2018 – 2018
Hall of Flowers is an invite-only, highly curated, B2B tradeshow, specifically inspired and designed to facilitate the trade of premium cannabis products. With over 30+ years experience producing the most influential fashion & music tradeshows, the founders of Hall of Flowers understand the importance of providing a professional platform for buyers & sellers to conduct business.
Account Sales
LA Men's Market2016 – 2018
LA Men’s Market is a men’s trade event where brands and buyers come together. We are the premier trade show for the Summer & Holiday seasons. LA Men’s Market takes place in Downtown Los Angeles, in the heart of the Fashion District. We proudly showcase the best menswear brands in action sports, contemporary, lifestyle, streetwear and footwear spaces.
Store Manager, Account Marketer
Active Rideshop2016 – 2017
Implementing sales strategy, team development, and merchandise translation by way of sub-cultural tastemakers and the wholesale distribution channels. Active Rideshop Santa Monica is the flagship location company-wide. My main focus therein, is to drive a culture undeniably compelling by way of product focusing of the "Active Brand," product development, skateboarding, community outreach, and strategic marketing.
Sales Executive, Digital Marketer
The Park Showroom2015 – 2016
Service retailers (West Coast territories). Build marketing campaigns. Specialty Business Coordinating/Management. Oversee showroom Social Media presence, implement new marketing strategy to increase follower/like rate & overall traffic - analytics. Brand consultating (Social Media Strategy) Assisting brand(s) in content management
Assistant Store Manager
Zumiez2012 – 2015
Relationship Building. (Commission based retail) Trend Analysis/Merchandise Techniques. Facilitate and maintain, teamwork/team oriented strategies to meet sales goals.
Account Sales, Marketing
The Ntwrk Agency2012 – 2015
Allocation of in-house sample sets of product. Overseeing merchandise techniques of showroom. (Product, Placement, Presentation) Sales Projections Retailer store-front merchandising. *Wholesale Representation (AGENDA Tradeshow/Capsule.)
Education
Industries
Activity
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