Andrea Forist
Contract Design & Direction · Helly Hansen Inc.
Los Angeles, CA
In My Own Words
For over 17 years I've lent my design expertise to leading global brands in the outdoor and active fashion industry while also prioritizing time spent being active and getting outside around the globe myself. I have completed multi-day treks while living #vanlife in Peru, backcountry snowboarded in Japan, and ridden my bicycle from Pittsburgh to Washington DC. I have also developed high performing creative teams, collaborated with pro-athletes to improve product performance, and presented my work to influence diverse audiences including executive leadership and celebrities.
I specialize in pushing boundaries to create innovative outdoor and active apparel, outerwear and accessories with a fashion-forward aesthetic. With my firsthand knowledge of end-use, my unique eye for color and pattern, and my extensive background in design and trend forecasting I know how to create functional designs that are commercially successful and stand out from the competition.
Portfolio: www.andreakforist.myportfolio.com
Work Experience
Contract Design & Direction
Helly Hansen Inc.2024 – 2024
Design and direction for men’s & women’s active technical outerwear and apparel for the outdoor category.
Manager of Trend, Color + Concept : Outdoor
Dick's Sporting Goods2020 – 2023
Men's & women's active outdoor and lifestyle apparel, outerwear, footwear & accessories. Men's/women's/kid's hardgoods for outdoor (camp, outdoor rec, bikes and beach) added to my role April 2023.
Freelance Trend, Color & Design Consultant
Andrea K. Forist2016 – 2020
Project-based trend, concept, color and design. Men’s + women’s active, outdoor and lifestyle apparel, bags & footwear. Notable projects: ➤Adidas • Trend reports & direction for design, marketing, and retail for women's leggings & sports bras and men's/ women's Athletics apparel collection ➤Teva • Trend reports & design direction for men's / women's casual & hike footwear ➤Teddy Fresh • Apparel design and color direction for LA based clothing brand ➤Under Armour • Design direction development for women's training apparel ➤Danner Boots • Trend reports & design direction for men's / women's casual, work & hike footwear ➤Eagle Creek • Color Design for men's / women's backpacks
Senior Design Manager- Outerwear/ Apparel/ Winter Accessories
Burton Snowboards2013 – 2016
Women's/ kid's active outdoor and lifestyle technical outerwear and apparel + men's/women's/kid's active outdoor and lifestyle winter accessories.
Apparel Designer II- Jordan Brand
Nike, Inc.2011 – 2013
Men's Lifestyle & Basketball Performance Apparel, including knits, wovens, fleece, tops, bottoms & outerwear. Design within tight margin restrictions, travel to and work directly with factories overseas, present design concepts in front of large groups of people including design & business leadership and professional athletes. ---Designated designer for NBA athlete Chris Paul's signature cut & sew collection ---Nominated to be a member of the Nike Global Trend Council (internal trend forecasting and analysis for all of Nike design)
Senior Designer- Technical Snow Apparel & Accessories
Mad Engine LLC dba NEFF / LRG2010 – 2011
Start-up environment. Men’s & women's active outdoor and lifestyle outerwear, apparel and accessories for the action sports market for Neff brand.
---Managed integration of improved technical design process ---Designed best selling women's product in the history of the company ---Created the number one selling men's t-shirt design and women's t-shirt design for FW 11/12 line
Associate Designer
MAGE DESIGN2007 – 2010
As a key member of an interdisciplinary design firm I worked on Apparel, Graphic, Product, and Technical Design for a variety of projects and clients including: -BURTON SNOWBOARDS ----Men's and Women's Technical Outerwear, Gloves and Color Design for Winter 09/10, 10/11 & 11/12 Seasons -SPY OPTIC ----Men's and Women's goggles, sunglasses, and RX glasses -ADIDAS ORIGINALS ---Men's casual streetwear including outerwear, fleece and first layer -ROXY ---Women's watches and hand bags -QUIKSILVER ---Men's watches -NO FEAR ---Motocross helmets -ONE INDUSTRIES ---Motocross apparel print design -ELEMENT ---Men's footwear -MONSTER ENERGY ---Peace Tea can design concepts
Assistant Designer
Big Star Jeans2006 – 2007
Assist in all aspects of design for women's denim. Create tech packs, manage all samples from conception to completion, develop organizational systems, participate in fittings, assist in fabric & trim sourcing and communicate design intent to patternmakers and sewers. On site factory experience.
Education
Interests
Skills
Industries
Connections
Jennifer WoodsonTextile Developer
Susan ThompsonProduct Manager - Outdoor & Work
Kelsey Van PattenFreelance Fashion & Textile Designer
Todd SchillingLogo Design | Branding Identity | Packaging | Illustration | Art Direction
Katy FultonAdjunct Professor
Travis HaightFreelance Senior Graphic Designer / Art Director / Illustrator / Photographer