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Andrea Forist

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Creative Leader: Apparel Design / Trend / Outdoor & Active
Los Angeles | United States

Skills

  • leadership
  • activewear
  • outerwear
  • apparel design
  • trend
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Interests

Camping
Travel
Outdoor
Sustainability
Yoga
Hiking
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Industries

Fashion
Lifestyle
Outdoor
Skate
Snow
Streetwear
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Andrea

<p>For over 17 years I've lent my design expertise to leading global brands in the outdoor and active fashion industry while also prioritizing time spent being active and getting outside around the globe myself.

I have completed multi-day treks while living #vanlife in Peru, backcountry snowboarded in Japan, and ridden my bicycle from Pittsburgh to Washington DC. I have also developed high performing creative teams, collaborated with pro-athletes to improve product performance, and presented my work to influence diverse audiences including executive leadership and celebrities.&nbsp;</p><p><br></p><p>I specialize in pushing boundaries to create innovative outdoor and active apparel, outerwear and accessories with a fashion-forward aesthetic. With my firsthand knowledge of end-use, my unique eye for color and pattern, and my extensive background in design and trend forecasting I know how to create functional designs that are commercially successful and stand out from the competition.</p><p><br></p><p>Portfolio: www.andreakforist.myportfolio.com</p>

Trajectory

Mar 2024 — Apr 2024
Contract Design & Direction · Helly Hansen Inc.
Design and direction for men’s & women’s active technical outerwear and apparel for the outdoor category.
Dec 2020 — Sep 2023
Manager of Trend, Color + Concept : Outdoor · Dick's Sporting Goods
Men's & women's active outdoor and lifestyle apparel, outerwear, footwear & accessories. Men's/women's/kid's hardgoods for outdoor (camp, outdoor rec, bikes and beach) added to my role April 2023.
Oct 2016 — Dec 2020
Freelance Trend, Color & Design Consultant · Andrea K. Forist
Project-based trend, concept, color and design. Men’s + women’s active, outdoor and lifestyle apparel, bags & footwear. Notable projects: ➤Adidas • Trend reports & direction for design, marketing, and retail for women's leggings & sports bras and men's/ women's Athletics apparel collection ➤Teva • Trend reports & design direction for men's / women's casual & hike footwear ➤Teddy Fresh • Apparel design and color direction for LA based clothing brand ➤Under Armour • Design direction development for women's training apparel ➤Danner Boots • Trend reports & design direction for men's / women's casual, work & hike footwear ➤Eagle Creek • Color Design for men's / women's backpacks
Oct 2013 — Nov 2016
Senior Design Manager- Outerwear/ Apparel/ Winter Accessories · Burton Snowboards
Women's/ kid's active outdoor and lifestyle technical outerwear and apparel + men's/women's/kid's active outdoor and lifestyle winter accessories.
May 2011 — Sep 2013
Apparel Designer II- Jordan Brand · Nike, Inc.
Men's Lifestyle & Basketball Performance Apparel, including knits, wovens, fleece, tops, bottoms & outerwear. Design within tight margin restrictions, travel to and work directly with factories overseas, present design concepts in front of large groups of people including design & business leadership and professional athletes. ---Designated designer for NBA athlete Chris Paul's signature cut & sew collection ---Nominated to be a member of the Nike Global Trend Council (internal trend forecasting and analysis for all of Nike design)
May 2010 — May 2011
Senior Designer- Technical Snow Apparel & Accessories · Mad Engine LLC dba NEFF / LRG
Start-up environment. Men’s & women's active outdoor and lifestyle outerwear, apparel and accessories for the action sports market for Neff brand. ---Managed integration of improved technical design process ---Designed best selling women's product in the history of the company ---Created the number one selling men's t-shirt design and women's t-shirt design for FW 11/12 line
Oct 2007 — May 2010
Associate Designer · MAGE DESIGN
As a key member of an interdisciplinary design firm I worked on Apparel, Graphic, Product, and Technical Design for a variety of projects and clients including: -BURTON SNOWBOARDS ----Men's and Women's Technical Outerwear, Gloves and Color Design for Winter 09/10, 10/11 & 11/12 Seasons -SPY OPTIC ----Men's and Women's goggles, sunglasses, and RX glasses -ADIDAS ORIGINALS ---Men's casual streetwear including outerwear, fleece and first layer -ROXY ---Women's watches and hand bags -QUIKSILVER ---Men's watches -NO FEAR ---Motocross helmets -ONE INDUSTRIES ---Motocross apparel print design -ELEMENT ---Men's footwear -MONSTER ENERGY ---Peace Tea can design concepts
Sep 2006 — Oct 2007
Assistant Designer · Big Star Jeans
Assist in all aspects of design for women's denim. Create tech packs, manage all samples from conception to completion, develop organizational systems, participate in fittings, assist in fabric & trim sourcing and communicate design intent to patternmakers and sewers. On site factory experience.

Activity

Education history

Washington University logo

Washington University

Bachelor of Fine Arts | 2002 - 2006

Connections

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Danny Amato

Freelance Creative Services for Print, Digital, Web, Broadcast or Social Media
BigDoorStudio.com

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