Andrea Cinque-Austin
Global Creative Director of Apparel · New Balance
San Diego, CA
In My Own Words
Andrea is a visionary Creative Director who has a proven her ability to lead, inspire, direct, and manage global design teams. By working her way up over the last 20 years from a pattern maker to the Global Creative director of a major athletic brand, Andrea has the ability to wholisitically view the go to market process with a strategic lens. Andrea thrives in highly creative and forward thinking environment.
Work Experience
Global Creative Director of Apparel
New Balance2007 – 2013
• Transformed process to be a global business by interacting with global merchandise partners • Traveled globally to research consumers and trends, and met with regional senior leadership members to strategize future business needs • Met twice annually with senior leadership to present and determine long term apparel strategy. • Created channel specific organization to address different requirements of running elite specialty, big box, and NB branded stores • Set the trend, color, and design direction for all categories and to our licensee partners • Owned fashion, graphic, and fit direction for all apparel divisions • Co-organized and lead in the bi-annual global footwear and apparel global color/trend week • Created and presented color and trend collateral for apparel for both our domestic and international design staff • Presented concepts and collections at international sales meetings, major accounts, and internal senior leadership. • Grew apparel team from 3 designers to 11 in a collaborative team environment. • Conceptualized and created the unique sub yoga brand Anue • Provided separate seasonal design direction and co-designed the Anue collection
Creative Design Director
Vital Apparel2007 – 2007
Note: Dec 07 purchased by New Balance • Provided creative direction to all private label athletic apparel collections (primarily Sports Authority Aspire and Academy) • Presented design concepts, linesheets, and sales samples at sales meetings to private label partners and their upper management • Directed the design team to execute seasonal design vision as well as personally designing collections • Incorporated customer feedback into final designs
Lead Design consultant
American Sporting Goods/ Ryka2006 – 2007
• Designed four collections a year for both the active and Yoga collection • Created technical spec packages for all items designed • Managed the fit and comment process to factories through a pre-production coordinator from proto type through production • Managed, sourced, and approved all trims, fabrics, and lab dips • Created graphics and prepared them for camera ready art • Attended trade shows, both, in the industry and trend versions • Presented the collections to Sales staff and major accounts
Head of Design
Zoot Sports2004 – 2006
• Designed two seasonal innovative collections a year of women’s and men’s Triathlon, Swim, Cycle, and Run apparel, and a complementary accessories collection • Created technical spec packages for all items designed • Created, sourced, and approved all trims, fabrics,(including lab dips), and graphics • Collaborated on the design of all Zoot marketing tools, i.e.; Web site, workbooks, catalogues, ads, and PR kits • Aided in the hiring of pre-production and production staff • Attended trade shows, both, in the industry and trend versions • Presented the collections to Board members, sales staff, and accounts major and small
Designer
The Marika Group1999 – 2004
•Launched and designed quarterly collections for both The Balance Collection and The Shiva Shakti Collection • Advised and designed quarterly for the Marika fitness collection • Attended a variety of yoga, pilates and fusion fitness classes and conventions to stay ahead of our industry trends • Shopped the market in major cities for trend research • Created presentation boards for design meetings • Merchandised the line with the executive sales and design team • Created technical spec packages for all items designed • Created, sourced, and approved all trims, fabrics,(lab dips included), and graphics • Created and maintained tech packs and BOM’s • Responsible for the Lab Dip approval process. • Visited oversee factories • Conducted fittings of proto types through production garments • Attended fabric trade shows • Managed all production grading for all collections • Developed Seamless Garment collection
Education
associate degree in Advanced Fashion Design
Fashion Institute of Design and Merchandising1993 – 1995
associate degree in Advanced Fashion Design
certificate of completion for Team
Women Unlimited Inc.2011 – 2012
certificate of completion for Team
Interests
Industries
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