Andrea Alvarez

Digital campaign management Graphic Designer Social media strategy/schedule Brand strategy Website management Photographer/Videographer Video promo creation Help manage player social media schedule

Lead Generation and Referral Loyalty Programs Management (proven successful growth) Strategy and Budget Analysis Brand Strategy and Awareness Website Design and Management Digital Marketing Strategy and Management (proven successful growth across social networks) Event planning & Conferences Graphic Designer Analytics (Google, Social) Create the architecture and implementation of overall company growth strategies via Community building, Referral program, Increasing brand awareness Work in conjunction with SEO specialist for strategy and implementation

Advertising Operations: Maintain scheduling of new ad campaigns Report Monthly Site Analytics via Google analytics Graphic Designer - Website: Mockups for developers, house ads, partner and OEM (i.e. Ford, Toyota, Lexus) ads, Site Tools functionality - Direct mail pieces, Sales Executive Collateral, Trade show booth - Email campaigns - Office stationary Manage PR operations - Collaborate with PR firm for PR strategies, Press Release Ideas, Editing and Publishing - Build and maintain relationships with auto manufacturers and marketing VPs Manage Media Room - Post all press releases, survey results - Keep information current - Respond to media inquiries Manage Site Quick Polls and Surveys - Execute Site surveys via Survey Monkey, monitor & report results - Manage customer quick polls, post results on social platforms and within media room Manage Company Social Media Marketing (Twitter, Facebook, Vimeo, YouTube) Build and Maintain relationships with fleet companies and automotive manufacturers - Maintain and schedule vehicles for test drives - Photograph press vehicles - Test drive and evaluate test vehicles - Write test drive reviews for website Trade Show Event Planning: - Maintain printing and shipping schedules - Execute all advertising and marketing opportunities Manage team of copywriters for website content Manage all print projects Communication liason between CA and VA offices in executing and coordinating marketing and PR plans Maintain product details on both Nadaguides.com and NADA.org

Marketing and Public relations for 6 restaurant locations: El Cholo, Irvine, La Habra, LA Cafe Maiz, Mission Viejo The Cannery, Newport Beach The Cat and The Custard Cup, La Habra Public Relations - Write and distribute press releases - Build and maintain relationships with local media for special events promotion - Coordinate with local media television stations to obtain local TV coverage for events - Project manage community service efforts - Build brand with opening of new locations - Build awareness for special promotions, community sponsored events Graphic Design - Design all marketing materials including: Menus, Tabletop flyers, Marketing flyers for specials events - Help come up with promotions and events calendar for all 5 restaurants - Manage Websites for all restaurants: design, layout, graphics, content - Plan and Coordinate The Cannery Hot Stove events - Design all collateral and manage guest list Personal Assistant to Owner - Reconciling of personal bank accounts - Paying personal bills - Planning personal and business travel - Run personal errands - Personal shopper