Andre Sanches
Head of Marketing Business Development · Purple Tree
Los Angeles, CAIn My Own Words
<p>I elevate <strong>Marketing </strong>and <strong>Sales </strong>strategies with uncomplicated plans and processes. No buzz-word bingo, just 15+ years from scrappy start-ups and large companies like <strong>PayPal </strong>and <strong>Red Bull</strong>. I bring an <strong>entrepreneurial </strong>approach blending business acumen with big scale tactics from <strong>Tech, Retail </strong>and <strong>CPG. </strong>Known for modernizing <strong>P&L Management </strong>and <strong>Marketing Operations </strong>my <strong>Data-Driven </strong>approach is boosted by an <strong>MBA </strong>in <strong>Marketing Analytics</strong>. I am passionate for building and coaching teams, fostering human connections, and learning new businesses. </p>
Work Experience
Head of Marketing Business Development
Purple Tree2022 – Present
• Brand marketing & Biz Dev in Health and Wellness, crafting vision and messaging and strategy. • 15 million doses sold, 6,000+ Amazon customer ratings and 50% repeat purchases. • DTC and B2B event strategy, brand, social media, retail and partner marketing with Amazon and Walmart. • Business Development, eCommerce and B2B wholesale, landed Walmart, Hy-Vee and Walgreens. • Digital marketing KPI monitoring via web analytics, CRM and sales data. • Delivered 2-fold repeat purchase improvement, with 50% of customers buying again in 3 months.
Senior Global Consumer Marketing Manager
PayPal2020 – 2022
• Delivered 9.8M net new users, 33% YoY growth in Q4 ’21 alone via a full-funnel marketing plan. • Slashed user acquisition costs by 33% maximizing a $40M media plan over a multi-channel mix. • Led 7 marketing managers in US, UK, France, and Australia for Buy Now Pay Later global launch. • Put into action a fresh celebrity, influencer, and retail partnership program. • Transformed consumer research identifying user needs, brand perceptions and competitors. • Increased LatAm revenue by 15% via new B2B partnerships with Sales teams and key accounts.
General Manager for Brazilian Distribution
Santa Cruz Bicycles2014 – 2020
• Built the distribution in Brazil, launching the brand and achieving top of mind in the region and 17% revenue growth 2014-22. • Launched 20+ products via athletes, social, web, retail and events including the UCI World Cup. • Implemented processes, marketing calendars and KPIs to optimize ROI and align brand direction. • Recruited and developed team of 10+ field marketing managers and sales reps nationwide. • Developed partnerships with brands like Fox, Shimano, SRAM, Ford Motors and Vans. • Strategized and executed campaigns with sales teams aiming for unit volume and revenue. • Implemented ERP, CRM and process frameworks (Pipedrive, Zoho, Slack and Asana)
Sports Marketing Manager - LatAm
Red Bull Media House2010 – 2014
• Created, planned & executed 50+ strategical and highly creative events via external agencies and internal teams • Expanded athlete portfolio from 12 to 25+ athletes in emerging sports scenes • Built a sports marketing strategy focused on ROI with cross functional teams in brand, communications and sales • Executed market activations for events and athletes across 12 different countries • Prospection, negotiation and management of 20+ global heroes including Henrique Avancini in MTB, Pedro Barros (skateboard) and Neymar (soccer)
Marketing Manager Brazil
Billabong2009 – 2010
• 360 marketing (social media, print & POS) focused on supporting retailers and online merchants • Strategic assortment planning and ordering of 2,000+ SKUs of apparel, eyewear and accessories • Launch of Von Zipper eyewear and XCEL wetsuits • Executed 10+ regional and national level events including 2010 World Tour of Surf • Established communication channels with retailers, athletes and opinion leaders to gather insights and data • Implemented formal contracts and performance KPIs for sponsored athletes
Marketing Manager
PepsiCo Beverages North America2008 – 2009
• Developed and deployed 360 communication campaigns (social media, offline, TV, print, BTL, POS) • Brand and product management, internal and market (Nielsen) data (volume, share, consideration, awareness, etc) • Trade marketing campaigns for key accounts (Wal-Mart, Carrefour, etc) • Product development based on nationwide qualitative and quantitative market research data (quali & quant) • Brand building and product marketing focused on demand gen via media and POS plans with a $10M budget. • Managed multiple agencies covering media spend, event activations and product development. • Cross-functional work with Regional Sales and Trade Marketing supporting key retailers.
International Sales Operations
Oakley, Inc.2005 – 2007
• Global export operations for 26 international distributors and subsidiaries • Actively identify areas of opportunity to drive efficiencies in processes sales, operations and logistics • Compliance for re-import of defective and overstock apparel, footwear and eyewear
Education
Masters of Business Administration
University of California2018 – 2020
Marketing Analytics and Finance focus.
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