Jan 2021 — Now
Brand Director - Top Heavy (Global) / High Co. (US) · Top Heavy Entertainment
- Oversee all brand operations for Top Heavy and High Company, including product development, sales, marketing, content production, and logistics.
- Develop and execute comprehensive growth strategies for wholesale, direct-to-consumer, and international markets.
- Lead seasonal line planning; collaborate with design teams to develop market-driven assortments aligned with brand identity and retailer needs.
- Produce and direct photo shoots for seasonal campaigns, social media, and retailer marketing, ensuring cohesive brand storytelling across all channels.
- Manage B2B account acquisition and retention, including onboarding, contract negotiation, purchase order processing, and payment collections.
- Supervise marketing initiatives, including social media strategy, athlete/influencer partnerships, event activations, and paid media campaigns.
- Analyze sell-through performance and customer feedback to inform product development, sales forecasting, and marketing strategy.
- Oversee inventory management, production timelines, and supply chain coordination from factory to retail delivery.
- Cultivate relationships with domestic and international distributors, identifying and securing new market opportunities.
- Represent both brands at trade shows, retail meetings, and industry events to drive business development and maintain market visibility.
- Lead cross-functional team coordination, including sales reps, marketing contributors, design collaborators, and external partners.
Jan 2020 — Dec 2022
- Led design efforts for apparel and accessories across licensed and branded lines.
- Supervised creative teams and oversaw all in-line and licensed ranges.
- Directed marketing assets and co-branded licensing campaigns.
- Guided product development, merchandising, and product marketing.
- Managed product range presentations to executives and licensors.
- Developed seasonal color stories, mood boards, and material palettes.
- Developed and executed long-term brand strategies aligned with market trends and consumer insights across wholesale and DTC channels.
- Delivered fast-turnaround creative for licensing and product launches, including social-first and editorial content across all platforms.
Jan 2020 — Dec 2022
VP of Design · GMC Wrangler / Lee / Realtree
- Led design efforts for apparel and accessories across licensed and branded lines.
- Supervised creative teams and oversaw all in-line and licensed ranges.
- Directed marketing assets and co-branded licensing campaigns.
- Guided product development, merchandising, and product marketing.
- Managed product range presentations to executives and licensors.
- Developed seasonal color stories, mood boards, and material palettes.
- Developed and executed long-term brand strategies aligned with market trends and consumer insights across wholesale and DTC channels.
- Delivered fast-turnaround creative for licensing and product launches, including social-first and editorial content across all platforms.
Jan 2018 — Dec 2020
- Directed apparel design and product storytelling for in-line and capsule ranges.
- Managed SMU projects and collaborated with development to meet margin goals.
- Led presentations to senior executives and sales teams.
Jan 2016 — Dec 2018
- Designed seasonal in-line and SMU apparel and accessories.
- Managed WIP schedules and collaborated on embellishment programs.
- Directed market research and development travel.
- Oversaw fabric and trim selection and presentation assets.
- Supported high-volume content development for digital marketing and e-commerce.
Jan 2016 — Dec 2016
Apparel Designer (Contract) · Groupe Dynamite / Garage
- Created activewear designs from concept to production.
- Directed seasonal color stories and category-specific ranges.
- Designed tech packs and communicated with developers for quality and fit.
- Relocated to Montreal, QC for the duration of contract.
Jan 2015 — Dec 2016
- Designed apparel, graphics, and accessories across men’s and women’s categories.
- Conducted international market research and development trips.
- Developed seasonal concepts and mood boards.
Jan 2013 — Dec 2015
- Led all aspects of design including apparel, accessories, and licensed categories.
- Created tech packs, managed lab dips, and directed vendor communication.
- Executed line planning, catalog production, and presentations to key retailers.
Jan 2009 — Dec 2013
- Managed design across all licensed apparel and skateboard hard goods.
- Recruited and managed freelance talent.
- Directed catalog production and vendor communication.
- Oversaw prototyping, lab dip approvals, and line planning.
- Maintained brand cohesion across seasonal rollouts and supported social content campaigns.
