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Ana Kristiansson

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Founder of Portia, Desinder & Apparel Entrepreneurship | Speaker | Author | Podcaster | Building sustainable brands through software, strategy, branding & design
Stockholm | SE

Skills

  • Business Ownership
  • Start-up Leadership
  • Software Development
  • Apparel
  • Sportswear
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Interests

Mountaibiking
Fashion design
Running
Skiing
Entrepreneurship
Design
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Industries

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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Ana

MEET ANA ▶ Apparel Business and Design Expert with 25+ years experience in the industry, Founder of PORTIA: Sustainable Fashion Business Software and DESINDER - apparel business and design agency.

Also an International Lecturer, Author, Podcaster and Entrepreneur. Former pro athlete, an avid outdoor enthusiast, runner, skier, mountain biker, occasional surfer and vegan. I am passionate about helping apparel companies transition into circularity with innovative software, brand strategy and design to build lasting, purposeful brands.

PORTIA: SUSTAINABLE FASHION BUSINESS SOFTWARE ▶ The cloud solution that helps SME brands create responsible products through integrated industry processes, workflows, project & product management (PLM), traceability, Digital Product Passport and customer feedback. Leading brands into circularity. portia.cloud

DESINDER: BRAND STRATEGY & DESIGN ▶ Our apparel business & design agency DESINDER can help your brand - big or small, with the following services: - Brand Strategy & Development - Creative Direction - Range Planning & Collection Structure - Design & Tech Packs - Innovation and R&D - Business Operations - Sustainability Implementation desinder.com

APPAREL ENTREPRENEURSHIP: LAUNCH YOUR BRAND ▶ Courses, Book, Podcast and YouTube to help you launch and run a successful clothing brand - apparelentrepreneurship.com

KEYNOTE/LECTURE ▶ Ana brings together her experience from working with hundreds of brands, international education, entrepreneurship, national athlete background, and her 25+ years apparel industry expertise into talks about: - Designing for a sustainable future - Circularity - The Future of Fashion - The art of building a long-lasting, sustainable brand - Brand building through purpose and community - Circular design and Innovation - How to start a sustainable clothing brand - How to communicate sustainability efforts without greenwashing - Entrepreneurship Book me via DMs or email

CONTACT ▶ Message me here on LinkedIn or send me an email to: ana@desinder.com

SPECIALITIES ▶ Brand Building & Strategy, Circular Design, Sustainability, Product Innovation, International Lecturer/Speaker, Author & Podcaster

Trajectory

Jun 2024 — Now
Founder · Portia
PORTIA: Sustainable Fashion Business Software The cloud solution that helps SME brands create responsible products through integrated industry processes, workflows, project & product management (PLM), traceability, and customer feedback. Leading fashion brands into circularity.
Oct 2020 — Now
Founder - Creative Director · Desinder
DESINDER is an international apparel business and design agency providing startups and established brands with innovative design and strategy solutions. We offer services from idea to product launch or end-to-end solutions. We create 100% tailored solutions for brands in the following segments: Outdoor | Activewear | Sportswear | Streetwear | Workwear | Equestrian | Accessories We can support you with: ▶ Brand Strategy & Development ▶ Creative Direction ▶ Range Planning & Color Guidelines ▶ Design & Product Development ▶ Sourcing & Production ▶ Business Operations ▶ Sustainability Implementation Contact Ana by sending a LinkedIn message or email: hello@desinder.com
Oct 2016 — Now
Founder · Apparel Entrepreneurship
Helping apparel entrepreneurs start and build successful, meaningful and profitable brands. apparelentrepreneurship.com
May 2015 — Oct 2020
Technical Apparel Design Consultant - Design, Product Development & Strategy · Ana Kristiansson Design Agency
BRANDS: 2017-2020 - ORAGE: Ski Outerwear - Men's and Women's Collection 2018-2020 - ALASKA 1795: Outerwear, Midlayers, Baselayers, Bottoms: M's & W's Collection 2019 - CHEVALIER: Outerwear, Midlayers, Baselayers and Bottoms: M's and W's Collection 2019 - TRANGOWORLD: Mountain Collection - Outerwear: M's and W's Collection 2019 - STAY IN PLACE: Women's Activewear Tops 2018 - ZERO POINT: Compression Active Tights: Men's and Women's For portfolio visit: thekrissco.com
May 2015 — Nov 2017
Strategic Design Consultant · Lundhags Skomakarna AB
Responsible for all apparel design.
Jan 2013 — Jul 2016
Co-founder and Designer · Alice & Ted
Alice & Ted - sustainable and durable playwear
Aug 2014 — Apr 2015
R&D designer · Haglöfs Scandinavia AB
Special projects and innovation
Jan 2011 — Feb 2015
Senior Designer · Haglöfs Scandinavia AB
19FOURTEEN - Outdoor lifestyle collection Intense - Trail running and Mountain bike collection
Jan 2008 — Dec 2011
Co-founder and Designer · Sinaia
SINAIA - Technical Urban Apparel
Jan 2009 — Dec 2010
Freelance Senior Designer · Helly Hansen
Designer Women's Technical Ski and Children's wear collection
Oct 2007 — Jan 2009
Senior Designer - Active Wear · Tenson BV Holland Filial
Designer for Ski wear collection, Travel collection and Outdoor collection, all technical garments
Jun 2005 — Jul 2007
Designer - Active Wear · Salomon
Designer for the Trail Running collection, Nordic Ski collection, Downhill mountainbike collection, and some X-Mountain. All technical apparel.
Jun 2003 — May 2005
Junior designer - Active Wear · Peak Performance
Responsible for the Women's Training collection, helped designe the Ski, Golf and Accessories collection
Jan 2003 — May 2003
Intern · BADGLEY MISHCHA
Internship - sales and marketing
Aug 2002 — Dec 2002
Intern · EXPRESS LTD
Internship - Shirts, blouses and dresses
Jan 2002 — Jun 2002
Intern · Viva la Tee
Internship - T-shirts and tanks

Activity

Education history

Parsons School of Design - The New School logo

Parsons School of Design - The New School

BFA | 2001 - 2003

Basis Art School logo

Basis Art School

1 Year | 2000 - 2001

KREATÖR+ logo

KREATÖR+

1/2 year | 2007 - 2007

The academy of cutting and tailoring in Stockholm logo

The academy of cutting and tailoring in Stockholm

1 Year | 1999 - 2000

Connections

Kai Olson profile background
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Kai Olson


Spyder Active Sports

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